NEW YORK – The National Basketball Association (NBA) and American Express today announced a comprehensive, multiyear extension of their marketing partnership, continuing the company’s position as the Official Card of the NBA, the Women’s National Basketball Association (WNBA) and the NBA G League.
As the Official Card of the NBA, WNBA and NBA G League, American Express will provide Card Members with exclusive experiences and access at events such as NBA All-Star and the NBA Draft presented by State Farm®.
To tip off the renewed partnership, American Express and the NBA will host a special Draft-themed American Express “Teamed Up” event tonight at the PlayStation Theater in New York City, featuring NBA legends Shaquille O’Neal and Alonzo Mourning. The exclusive experience for American Express Card Members will celebrate the 25th anniversary of the 1992 NBA Draft, when O’Neal and Mourning were drafted No. 1 and No. 2, respectively.
Through its league partnership, American Express will continue to deepen Card Member loyalty through unique and rewarding NBA benefits, including customized hospitality programs and ticket offers around All-Star and Draft. Card Members will also participate in more NBA-themed hospitality events and behind-the-scenes access through team partnerships, as well as have multiple opportunities to meet NBA players and legends.
For more information about events for American Express Card Members, please visit American Express’ Entertainment Access site.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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