NEW YORK – The National Basketball Association (NBA) and Perform Media, a leading digital sports content and media group, today announced a multiyear partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain.
Through the partnership, Perform will leverage its global editorial and commercial teams to manage the NBA’s official online destinations in select international markets that together reach more than 15 million unique visitors each month. Perform will focus on growing the league’s international audiences on these platforms through locally-relevant stories and branded content, and on promoting NBA League Pass – the league’s live-game subscription service – on DAZN, Perform’s OTT platform.
“We are delighted to be working so closely with such a major rights holder as the NBA,” said Perform Media CEO Juan Delgado. “Our goal is to help replicate the NBA’s success in additional markets by leveraging the power of digital, and of course, Perform’s unique international footprint and expertise. Our continuous focus on innovation in the digital world ensures we are uniquely positioned to help premium rights holders like the NBA drive interest and engagement in the sport worldwide.”
“Perform has been a trusted NBA partner, and we’re excited to broaden our relationship to include the management of our digital properties in additional markets around the world,” said NBA Senior Vice President, Global Media Distribution and Business Operations, Matt Brabants. “We look forward to leveraging Perform’s expertise in building global audiences to bring exciting, localized content to our passionate international fans.”
Perform currently owns and manages 10 D2C properties worldwide that reach more than 170 million fans per month – Goal.com being its largest property and the largest soccer platform in the world, with nearly 100 million users per month – as well as other strategic, long-term partnerships with the NFL, FIBA, WTA and CONMEBOL.
The NBA currently features 20 localized, international web destinations.
About Perform Group
Perform Group is a leading digital sports content and media group. Our mission is to connect the world of sports by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans.
Perform works with major global rights holders such as WTA, NFL, FIBA and CONMEBOL to create long-term, transparent partnerships that help grow global audiences and, ultimately, benefit the long-term good of the sports. One of the ways in which Perform is reaching those global audiences is through its live sports streaming service, DAZN, currently available in Germany, Austria, Switzerland, Japan, and Canada.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League, set to launch in May 2018. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 125,000 stores in 100 countries on six continents. NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.