LONDON AND MEXICO CITY – The National Basketball Association (NBA) and Nike announced today an expansion of their existing partnership that will make the league’s new official oncourt apparel provider the presenting partner of the NBA Mexico City Games 2017 and the NBA London Game 2018.
The NBA Mexico City Games 2017 will feature the Brooklyn Nets playing regular-season games against the Oklahoma City Thunder on Thursday, Dec. 7, and against the Miami Heat on Saturday, Dec. 9, at the Arena Ciudad de Mexico. The NBA Mexico City Games 2017 culminate the 25th anniversary celebration of the first NBA game in Mexico and mark the 25th and 26th games in Mexico since 1992, the most NBA games held in any country outside the United States and Canada.
The NBA London Game 2018 will feature the Philadelphia 76ers and Boston Celtics at The O2 in London on Thursday, Jan. 11. The game will mark the league’s eighth regular-season game in London.
“We are excited to extend our partnership with Nike as we return to Mexico with two regular-season games this December,” said NBA Mexico Vice President and Managing Director Raul Zarraga. “We will work together with Nike to provide fans in Mexico with an authentic NBA experience that will showcase three great teams and culminate the 25th anniversary celebration of the first NBA game in Mexico.”
“The NBA London Game 2018 presented by Nike is a great showcase of our game and provides Nike with an excellent opportunity to connect with NBA fans in the UK and across the region through a range of exciting in-arena, media and retail promotions,” said NBA EMEA Vice President, Global Marketing Partnerships & Emerging Markets, Marc Armstrong. “We look forward to expanding our partnership with Nike as we welcome the 76ers and Celtics to London.”
In addition to being the presenting partner of the three regular-season games in London and Mexico City, Nike will receive prominent brand exposure, including event logo inclusion, oncourt and in-arena signage, along with hosting several fan activations and promotions leading up to and during the game.
The NBA Mexico City Games 2017 will be broadcast live by ESPN and Televisa in Mexico and on NBA LEAGUE PASS International. The NBA London Game 2018 will be broadcast live on BT Sport in the UK, by the NBA’s broadcast partners across EMEA and on NBA LEAGUE PASS International.
Tickets for NBA Mexico City Games 2017 can be purchased at the Arena Ciudad de Mexico’s ticket booths or online at Superboletos.com.
Fans in Mexico Fans can find more NBA information at NBA.com, Facebook.com/NBA_Mexico and on Twitter (@NBAMEX). Fans in the UK can find more NBA information at NBA.com/UK, the league’s official online destination in the UK, and on Facebook (NBA UK) and Twitter (@NBAUK).
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 50 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.4 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.