TEXAS AND NEW YORK – Bumble, the women-first dating app, and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership to elevate women athletes and promote equality within sports. Bumble is the league’s first-ever official dating app partner, creating inclusive spaces for women to forge meaningful connections over a shared love of the game.

The partnership tips off during AT&T WNBA All-Star 2024, taking place in Phoenix, AZ from July 18-July 20. Bumble will serve as the presenting partner of the iconic Orange Carpet at WNBA Live presented by U.S. Bank. The collaboration will also include behind-the-scenes and Bumble in-app content from WNBA athletes, exciting activations at fan events like WNBA Live, WNBA-themed Bumble meetups, and unforgettable experiences for Bumble members, including date nights at some of the WNBA’s biggest games and moments. Additionally, people on Bumble with the “basketball” interest badge will receive local market game day reminders, exclusive content, and updates on experiences.

“Partnering with one of the most renowned organizations in women’s sports, the WNBA, is extremely exciting for us and it exemplifies everything Bumble stands for: empowering and spotlighting women’s stories, helping people make connections over shared values and interests, and creating fun and safe experiences to bring our community together offline,” said Lidiane Jones, CEO at Bumble. “We know being a sports fan is an important part of who people are and we look forward to celebrating that through this partnership.”

“Bumble’s history of encouraging and championing women resonates deeply with the core values of the WNBA,” said WNBA Chief Growth Officer Colie Edison. “Our partnership with Bumble furthers our shared mission of empowering women, and we look forward to creating impactful, inspiring opportunities focused on the power of connection.”

Over the years, Bumble has been committed to advancing women’s equity and empowerment in sports. In 2023, Bumble launched its 50for50 campaign by teaming up with 50 college athletes through Name, Image, and Likeness (NIL) deals for the 50th anniversary of Title IX. This year, Bumble expanded upon those deals by inking sponsorships with four-time All-American and WBCA Defensive Player of the Year Cameron Brink and two-time U.S. Junior National gold medalist Jada Williams.

“To collaborate alongside a company who centers around women was super important to me. From starting my time with Bumble as a college athlete to now growing with them in the WNBA makes our relationship that much more special,” said Cameron Brink, WNBA athlete and Bumble Ambassador. “The first moves Bumble has made in sports over the years are so inspiring and I can’t wait to see the impact their partnership with the WNBA will have on fans everywhere.”

Additionally, in 2019 Bumble created the first all-women Esports team, breaking new ground in a traditionally male-dominated field, and in 2018, launched the Empowerment Badge as a symbol of dedication to women’s empowerment in sports.

About Bumble
Bumble, the women-first dating and social networking app, was founded by Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. The app is built with a focus on kindness, respect, and equality – and the community plays an important part in that.

Bumble holds its users accountable for their actions and strives to provide them with an experience free from hate, aggression, or bullying. The app is free to download and is widely available in the Apple App Store, Google Play Store and the web.

About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams and in its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking CBA that has charted a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing work regarding women’s and maternal health and voting rights, among other important societal issues.