NEW YORK – Southern California-based Kumho Tire today announced comprehensive plans for NBA All-Star 2015 in New York City, featuring seven-time All-Star Carmelo Anthony.  Anthony will join Kumho Tire as a brand ambassador for NBA All-Star and will be featured throughout Kumho’s creative and promotions.

The activities will tip off today in Times Square, as Kumho unveils the first-ever NBA All-Star 2015-themed subway cars, featuring Anthony.  Kumho Tire is taking over the S (shuttle) train between Times Square and Grand Central stations with themed subway cars, which are wrapped both inside and outside.  To celebrate the new subway cars, Kumho will also host an interactive fan experience at the Times Square subway station beginning Jan. 26, featuring a digital version of the arcade classic “Pop-A-Shot” game.

In February, Kumho will take over the most recognizable spaces in and around Times Square and Pennsylvania Station, with giant dynamic digital billboards and other promotional signage at NASDAQ, Reuters, Penn Plaza and the Times Square Digital Twins.

Kumho will also launch a “Prove your Move” social media promotion where fans can submit photos or videos on the company’s Twitter and Instagram to win a chance to play a game of H-O-R-S-E against Anthony during NBA All-Star.  Fans can visit www.KumhoUSA.com/ProveYourMove for more details.

“We are excited for New York to feel Kumho’s presence and support for the NBA everywhere they turn during NBA All-Star,” said Harry Choi, President and CEO of Kumho Tire North America. “Fan engagement is a top priority for us and we believe Carmelo is the perfect brand ambassador to deliver the best experience to NBA fans.”

“NBA All-Star in New York is going to be huge for our fans, and we are thrilled to work with Kumho to create activities that showcase the excitement of All-Star,” said Emilio Collins, NBA Executive Vice President, Global Marketing Partnerships.  “The subway is endemic to New York City, so the debut of these special All-Star-themed cars is the perfect way to celebrate the fact that NBA All-Star is only a few weeks away.”

Additional activities taking place in New York include:

• Street teams will engage fans throughout the week leading up to the NBA All-Star Game.
• A Kumho-designed activation area will be featured at the NBA FIT Court at NBA House presented by BBVA Compass, located in Skylight at Moynihan Station in Manhattan from Feb. 10-16.
• The NBA Development League All-Star Game 2015 presented by Kumho Tire will be held on Sunday, Feb. 15 at the Barclays Center in Brooklyn.

About Kumho Tire
Founded in 1960, Kumho Tire has more than 50 years of history steeped in innovation, technical development and environmental awareness that has positioned the company as one of the world’s top ten tire manufacturers. Distributed in 160 countries, Kumho Tire is dedicated to providing a top quality driving experience to consumers throughout the world. Headquartered in Rancho Cucamonga, California, Kumho Tire USA is the U.S. sales, marketing, product development and distribution arm of Kumho Tire Co., Inc. For more information on Kumho Tire USA, Inc. and its products, please visit www.KumhoTireUSA.com.