Michelob Ultra named presenting partner of The NBA Mexico City Game 2024
MEXICO CITY – The National Basketball Association (NBA) and AB InBev, the world’s leading brewer, today announced that Michelob Ultra, the first-ever global beer partner of the NBA, will return as presenting partner of The NBA Mexico City Game 2024, which will feature the Miami Heat and the Washington Wizards playing a regular-season game hosted by Zignia Live at the Arena CDMX in Mexico City on Saturday, Nov. 2.
The NBA Mexico City Game 2024 presented by Michelob Ultra will mark the league’s 33rd game in Mexico since 1992 – more than any country outside of the U.S. and Canada – and coincide with traditional “Día de los Muertos” (Day of the Dead) celebrations locally. The “Dia de los Muertos” theme will be showcased as part of a variety of in-arena activations during the game, including a specially themed basketball court and through the league’s fan engagement initiatives around the game.
As presenting partner of The NBA Mexico City Game 2024, Michelob Ultra will receive prominent on-court and in-venue promotion and add to the excitement of the game by conducting a variety of fan engagement events and activities that will be announced in the coming weeks.
The Heat, which will be playing its third game in Mexico, currently features six-time NBA All-Star Jimmy Butler, three-time NBA All-Star and 2024 Olympic gold medalist Bam Adebayo, and 2023-24 Kia NBA All-Rookie First Team member Jaime Jaquez Jr. (ties to Mexico). The Wizards, who will be playing their fourth game in Mexico, currently feature NBA champions Kyle Kuzma and Jordan Poole, 2024 Panini Rising Stars selection Bilal Coulibaly, and 2024 No. 2 overall pick Alex Sarr.
The NBA Mexico City Game 2024 presented by Michelob Ultra will air live in Mexico on ESPN and NBA League Pass, the league’s premium live game subscription service available via the NBA App, reaching fans in more than 200 countries and territories on television, digital media and social media. In addition to The NBA Mexico City Game 2024 presented by Michelob Ultra, the league and its partners will conduct NBA Cares community outreach initiatives, Jr. NBA/Jr. WNBA youth basketball development programming, and interactive activities that will engage youth and fans in Mexico City.
Special ticket packages offering premium access, VIP experiences, hospitality and local hotel accommodations are available at https://nbaexperiences.com/nba-mexico-city-game-2024.
Fans in Mexico can find more information about the NBA at NBA.com/Mexico, by downloading the NBA App and on Facebook (@nbamexico), TikTok (@nbamex), X (@nbamex), YouTube (NBA México), Instagram (@nbamex), Threads (@nbamex) and WhatsApp Channels (NBA Mexico). They can also purchase official NBA merchandise at the NBA Store in Mexico City, online at NBATienda.com and at the Arena CDMX on game night.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
About Michelob Ultra
Introduced in 2002, Michelob Ultra is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob Ultra’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect AB InBev’s commitment to brewing quality. Michelob Ultra reminds you to always drink, and sweat, responsibly.