SAN FRANCISCO – NBA All-Star 2025 delivered record social media engagement for Friday and Saturday night with one billion views and growing across all league social media accounts. The one billion views do not include additional engagement across non-league accounts. Social media views are up 17% vs. the same time period last year.

The NBA’s account on TikTok had its most-viewed day ever on Saturday, generating more than 100 million views, led by Mac McClung’s spectacular dunk over the 2025 Kia K5 GT.  Social media chatter around the 2025 Ruffles NBA All-Star Celebrity Game is up 43% vs. last year, driven by Kai Cenat and Druski content.

Tonight, the NBA All-Star Game will showcase an exciting lineup of four teams competing across three games: Chuck’s Global Stars, Candace’s Rising Stars, Kenny’s Young Stars, and Shaq’s OGs beginning at 8:00 p.m. ET on TNT, truTV, TBS, and MAX. In addition, there will be a special appearance by MrBeast, who will host a $100,000 challenge between games 1 and 2.