NEW YORK – The National Basketball Association (NBA) today announced more than 200 global creators will converge in Los Angeles to take part in NBA All-Star 2026, marking the most expansive creator footprint ever for an NBA event.  The creators, who collectively reach more than one billion followers worldwide, will be embedded across live broadcasts, in-arena programming, on-court competitions and fan experiences, providing new ways to experience NBA All-Star across multiple platforms and perspectives.

“The NBA has a long history of collaborating with talented creators who share our commitment to bringing the excitement of our games and events to fans around the world,” said NBA Senior Vice President of Social and Digital Content Bob Carney. “We’re thrilled to join forces with more creators than ever at NBA All-Star, providing opportunities for them to be active participants across virtually every event and deliver engaging content that showcases this marquee NBA event to different audiences.”

For the first time, NBA Crossover, an immersive fan event taking place during NBA All-Star 2026, will feature a Creator Court where the league will host a variety of activities and meet-and-greet opportunities for fans, beginning with the PlayStation NBA Creator Cup on Thursday, Feb. 12.  The competition, which will feature YPK Raye, Cam Wilder, Argentinian comedian Lucho Mellera, Carson Roney, Kris London, Jay Cinco, Stephania Ergemlidze and Dude Perfect’s Sparky, among other top creators, will include four teams playing in a 3v3 tournament.   The event will be livestreamed on the NBA’s YouTube and Facebook channels and the NBA App, which will serve as the primary hub for behind-the-scenes coverage from voices throughout the league, ranging from off-court App Moments with creators and players to on-site programming alongside NBA TV.

Also featured at NBA Crossover will be the State Farm Celebrity 3-Point Contest, featuring Oklahoma City Thunder guard Jared McCain, streamer/entertainer PlaqueBoyMax, Jake from State Farm, ESPN NBA analyst Richard Jefferson and professional BMX athlete Nigel Sylvester.  NBA Crossover attendees are encouraged to cheer on their favorite celebrities on Friday, Feb. 13 at 7 p.m. PT. at the State Farm interactive LED half court.  Tickets to NBA Crossover are available at NBAEvents.com via Ticketmaster.

In the lead-up to NBA All-Star 2026, leading basketball creator Jesser, who will be integrated throughout a host of events as the league’s 360° ambassador, will record a series of interactive challenges at the Intuit Dome to provide fans an inside look at the home of the L.A. Clippers and NBA All-Star 2026, including an overnight experience inside the arena on Tuesday, Feb. 10.  Jesser will also provide live commentary for the PlayStation Creator Cup livestream alongside SeanDoesMagic, and he will host a retail pop-up store at NBA Crossover where fans can purchase Bucketsquad merchandise.

Creators will be deeply integrated into NBA All-Star 2026, playing active roles within All-Star events through on-court participation, broadcast roles and behind-the-scenes access.  World-renowned NBA shooting  Chris “Lethal Shooter” Matthews will serve as one of the coaches for the Ruffles NBA All-Star Celebrity Game on Friday, Feb. 13 at 7 p.m. ET on ESPN, while Dude Perfect Co-Founder Cody Jones and basketball content creator Jenna Bandy will play in the game; NBA ID Member ambassadors Druski, Lethal Shooter and Dude Perfect Co-Founder Tyler Toney will be assigned roles via fan voting for NBA All-Star Saturday on Feb. 14 at 5 p.m. ET on NBC and Peacock; and rapper/creator Harry Mack will perform an in-arena freestyle during Sunday’s NBA All-Star Game, which tips off at 5 p.m. ET on NBC and Peacock.

Additional collaborations with top creators across the sports, media and entertainment space to showcase the event in new and innovative ways include:

• NBA Crossover: The Inaugural Creator Court: The fan-centric hub designed to bring the digital basketball community into the physical space will tip off with the PlayStation NBA Creator Cup on Thursday, Feb. 12 and continue through Sunday, Feb. 15, offering fans direct access to their favorite personalities, including legendary streetball player The Professor, through live challenges, clinics and interactive content sessions.

• Global Dunk Empire: Live Outdoor Showcase: On Wednesday, Feb. 4, Chris Staples and his Global Dunk Empire brand hosted a live dunk contest at the Intuit Dome’s  outdoor court that served as a high-energy tip-off to the local NBA All-Star festivities.

• The PlayStation NBA Creator Cup will feature Bree Green, Cam Wilder, Carson Roney, Chris Staples, J Dub, Jay Cinco, Kris London, Luciano Mellera, Pika, Stephania Ergemlidze, Sparky (Dude Perfect), Tristan Jass, Tyy 2.0, Whit3 Iverson and YPK Raye competing in 3v3 games. The game will feature play-by-play from Strictly Joe alongside special guest commentary by Jesser and SeanDoesMagic.  Da Kid Gowie will serve as the onsite host.

• NBA ID Member Vote: As part of the first ever NBA ID Member’s Choice Vote via the NBA App and NBA.com, fans will determine the designated roles for Druski, Lethal Shooter and Tyler Toney at NBA All-Star Saturday, including a passer for a competing team in Kia Shooting Stars, an in-arena insider during the State Farm 3-Point Contest, and an ‘NBA ID Slam Dunk Member Rep’ who will sit at the dais alongside the panel of judges for AT&T Slam Dunk displaying the NBA ID Member Score, which will be voted upon live by NBA ID members globally.

• All-Star Saturday Rehearsals: In a unique access-driven activation, Bree Green, Chris Staples, Ty Jackson, Carson Roney, Bionic Brooks, Whit3 Iverson, Allen Ren, JakeTheJuice and Brian Kortovich will serve as official stand-ins for NBA All-Star Saturday rehearsals. This allows the creators to capture and share firsthand experience of being an All-Star Saturday participant.

• X/Snapchat/Threads: Throughout All-Star, the NBA’s social content partners will host creators across their platforms, including: Alexis Morgan hosting a daily NBA X Live from Intuit Dome, Bionic Brooks covering the AT&T Dunk rehearsal on behalf of Snapchat and Da Kid Gowie interviewing talent on Sunday’s red carpet for NBA Threads with the Threads mega mic.