LOS ANGELES – At the 26^th NBA All-Star Technology Summit at YouTube Theater in Los Angeles, NBA Commissioner Adam Silver, Dallas Mavericks rookie Cooper Flagg, Charlotte Hornets rookie Kon Knueppel and the world’s most-followed basketball YouTube creator Jesser previewed a new AI-powered technology that allows fans to watch live games from a player’s vantage point in real time.

During a live onstage demo, Jesser activated “POV mode,” enabling viewers to watch the Jan. 29 game between the Mavericks and Hornets from the on-court perspective of Flagg and Knueppel in real time and showcasing the limitless ways that fans will be able to watch live NBA games through immersive angles and personalized customizations. The prototype animations from today’s demonstration will ultimately be replaced with visualizations of the actual players.

Click here to view a clip from the presentation

Flagg and Knueppel reacted to seeing the action from a player’s perspective and discussed how this technology can help fans better understand the speed, spacing and decision-making that define NBA competition.

The presentation centered on the idea that every NBA game contains thousands of perspectives and stories that emerging AI technologies can unlock for fans to experience and share, including control over camera angles, commentary style, language, next-generation statistical overlays and customized court designs.

The annual NBA All-Star Technology Summit explores innovation at the intersection of sports, media and technology.