NEW YORK – The National Basketball Association (NBA) and Cosm, a leading immersive technology, media, and entertainment company, today announced a new long-term partnership to produce and distribute live NBA games in shared reality at Cosm’s immersive entertainment venues through 2030 and beyond. During the 2025-26 NBA season, Cosm will produce and present key national games across ABC/ESPN, NBC/Peacock and Prime Video as well as select games and events during NBA All-Star, the NBA Playoffs and the NBA Finals.

In February 2023, the NBA became the first-ever professional sports league to partner with Cosm ahead of the opening of the first immersive entertainment venue in Los Angeles’ Hollywood Park in July 2024. Cosm has since opened its second venue in Dallas at The Colony’s Grandscape and is slated to open three additional venues in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come.

Last year, Cosm reimagined the way NBA fans can experience games, leveraging its innovative camera and production technology to capture and distribute live games back to its 87-foot-diameter, 12K+ LED domes. Cosm venues blend state-of-the-art visuals with the energy of the crowd to create an arena-like atmosphere that provides fans with a view of the game from a range of unique angles, including behind the bench and under the rim. In particular, the Los Angeles venue in Inglewood will be a marquee destination for fans during NBA All-Star activities in February 2026. Highlights from the first season of the NBA at Cosm can be viewed here.

“The response from fans at Cosm domes last year demonstrated what an incredible way it is to experience an NBA game,” said Teddy Kaplan, Vice President, Head of New Media Partnerships at the NBA. “We couldn’t be more excited to extend our partnership and look forward to working in lockstep with Cosm to engage our fans as they expand their footprint to different markets across the country in the coming years.”

“The NBA took the leap to be our first league partner, and we are honored to extend the foundational partnership that started it all,” said Jeb Terry, President and CEO at Cosm. “With our shared spirit of innovation, passion for the fan experience, and belief in the power of Shared Reality, we will continue to super-serve NBA fans for many years to come, and in many more locations.”

For the full schedule of NBA games at Cosm, and to purchase tickets to NBA games presented in shared reality, fans can visit Cosm.com or download Cosm’s fully integrated app available in the App Store and on the Google Play Store.

About Cosm
Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit www.cosm.com and follow on Instagram, Twitter, Facebook, LinkedIn, and TikTok.

Cosm opened its first venue in Los Angeles at Hollywood Park, adjacent to SoFi Stadium, in July 2024, and second venue in Dallas at The Colony’s Grandscape in August 2024. The company will open its third venue in downtown Atlanta’s Centennial Yards in early 2026, as well as its fourth venue in downtown Detroit, adjacent to Campus Martius, later in the year. Cosm recently announced its fifth venue will anchor downtown Cleveland’s Rock Block development, expected to open in 2027.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries.  The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social impact platform celebrating its 20^th year, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.