MEXICO CITY – The National Basketball Association (NBA) and InnovaSport, one of the largest sports and lifestyle apparel retailers in Mexico, today announced a multiyear collaboration that will provide fans in Mexico with the most expansive selection of authentic NBA merchandise ever available in the country.

The collaboration will tip off with the re-launch of NBATienda.com – the league’s official e-commerce site dedicated to fans in Mexico – and continue in 2024 with the opening of NBA store retail locations in Mexico, both operated by InnovaSport.

The reimagined NBATienda.com will provide fans across the country with an extensive selection of authentic NBA merchandise and memorabilia, including current and former player jerseys, apparel, headwear, footwear, basketballs, and accessories from licensees such as Nike, Mitchell & Ness, New Era and Wilson.  NBATienda.com will also feature exclusive team landing pages and will be optimized for mobile devices.

“We couldn’t be more excited to work with InnovaSport to significantly expand the availability of authentic NBA merchandise and apparel to fans throughout Mexico,” said NBA Mexico Vice President and Managing Director Raul Zarraga.  “Through the new NBATienda.com and forthcoming NBA Stores across the country, fans will be able to more easily represent their favorite teams and players, including from the Hawks and Magic when they play our 32^nd game in Mexico on Nov. 9.”

“At InnovaSport, we are thrilled to embark on this exciting journey with the NBA.  Basketball is one of the most important sports in the country, and this collaboration aligns with our mission to transform Mexico through sports,” said InnovaSport CCO Sergio Porras.  “By delivering the most extensive selection of NBA merchandise in Mexico to every fan’s doorstep, we’re not just bringing the game closer to them, but we are enhancing their connection to their favorite teams and players.”

InnovaSport will also make authentic NBA merchandise available at select third-party sporting goods stores across the country.  Additional information about the opening of NBA Stores in Mexico locations will be announced in the coming months.

The NBA Mexico City Game 2023 presented by Michelob Ultra will feature the Atlanta Hawks and the Orlando Magic playing a regular-season game at the Arena CDMX in Mexico City on Thursday, Nov. 9.  Special ticket packages offering premium access, VIP experiences, hospitality and local hotel accommodations are available for purchase at nbaexperiences.com/nba-mexico-city-game-2023.

The 2023-24 season is airing live in Mexico on ESPN, Star+, TUDN, and NBA League Pass, the league’s premium live game subscription service available via the NBA App.  Fans in Mexico can find more information about the NBA at NBA.com/Mexico, by downloading the NBA App, and on Facebook (@nbamexico), Instagram (@nbamex), Threads (@nbamex), TikTok (@nbamex), X (@nbamex) and YouTube (NBA México).

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.