NEW YORK – The National Basketball Association (NBA) today announced the five companies that will make up the fifth cohort of NBA Launchpad, the league’s initiative to source, evaluate, and pilot emerging technologies to further impact the future of basketball.

After evaluating more than 200 companies worldwide, the NBA selected five participants that exemplify the program’s goals of advancing the game, growing the league’s business, and enhancing its impact on fans and communities. The group features companies that are focused on engaging players, fans, and other stakeholders through innovative new technologies, platforms, and products.

“As we enter the fifth year of Launchpad by welcoming the 2026 NBA cohort, we’re proud of the meaningful progress the platform has made toward shaping the future of the game,” said Tom Ryan, NBA Senior Vice President and Head of Basketball Research and Development. “We’re thrilled to be collaborating with this diverse group of companies to build on that progress and to further drive innovation to elevate the sport and the experience of our global fanbase.”

As members of the cohort, NBA Launchpad companies will take part in a six-month pilot that includes access to hands-on collaboration and support from the NBA and WNBA to further refine and scale their technologies.  The program will culminate with Launchpad Demo Day at 2026 NBA Summer League in July in Las Vegas, where cohort members will present their solutions to NBA and WNBA executives, partners and investors.

The five companies that comprise the 2026 cohort of the NBA Launchpad program are outlined below.

• Atlas (San Francisco, California): A multi-modal brain-sensing wearable technology company focused on quantifying and enhancing cognitive Clarity, the company’s indicator of how ready the mind is for focused, demanding thinking both in the moment and in the future.

• CRED (San Francisco, California): A predictive intelligence platform for sponsorship lead-generation delivering personalized insights and recommendations by combining internal business systems with real-time market signals.

• Diddo (Los Angeles, California): An API for rights holders and publishers to integrate shoppable moments natively within media platforms.

• Peripheral Labs (Toronto, Canada): A spatial intelligence platform focused on applying autonomous vehicle technology to reconstruct live sports into photorealistic 3D environments and high-fidelity player and ball tracking.

• Swish Basket (Tel Aviv, Israel): An AI-powered basketball training and gaming platform connecting real-world courts to a digital ecosystem. The platform leverages cutting-edge camera and sensor technology to deliver advanced shooting and performance analytics through a gamified consumer application.

For more information, please visit the NBA Launchpad website or email Launchpad@NBA.com.