MANILA, PHILIPPINES – The National Basketball Association (NBA) and vivo today announced a multiyear marketing partnership that sees vivo return as the Official Smartphone of the NBA in the Philippines.

The agreement builds on a previous marketing partnership in the Philippines that saw vivo serve as an official partner of the Jr. NBA – the league’s global youth basketball program for boys and girls – and NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s and women’s teams, interactive fan activities and authentic NBA entertainment.

Through the collaboration, vivo will be the Presenting Partner in the Philippines of NBA All-Star Voting – a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and NBA.com – and return as an official partner of NBA 3X Philippines presented by Mountain Dew, which will take place later this year.  Under the new agreement, select vivo stores will feature dedicated NBA sections, which will display vivo smartphones streaming NBA games and programming on NBA League Pass, the league’s premium live game subscription service available on the NBA App.  In addition, vivo will launch promotions that will provide fans in the Philippines with the chance to win authentic NBA prizes.  The NBA and vivo will also co-develop content for the NBA’s localized Facebook and TikTok pages in the Philippines.

“We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation,” said NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa.  “Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”

“Our passion for innovation extends beyond the confines of technology, and we recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives,” said vivo Philippines management.  “This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA that enable us to foster a deeper connection between our brand and the world of sports.”

Fans in the Philippines can shop for official NBA merchandise at the NBA Stores at SM Megamall and SM Mall of Asia and at NBAStore.com.ph.  For all the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, X and TikTok. 

For more information on vivo Philippines and vivo’s latest product offerings, visit vivoglobal.ph and follow the official vivo accounts on Facebook, X, Instagram, TikTok and YouTube.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2022-23 season featured 120 international players from 41 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

About vivo
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include integrity or Benfen in Chinese, design-driven value, user orientation, continuous learning, and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system, and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 400 million users worldwide.