NEW YORK – The National Basketball Association (NBA) and PUMA today announced a new multiyear partnership that will make the international sports brand an official marketing partner of the NBA.

“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” said Adam Petrick, Global Director of Brand and Marketing at PUMA.  “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”

As PUMA makes its way back into the basketball landscape, the collaboration fosters a relationship that will continue to accelerate the growth of PUMA Hoops within the sport. Through this partnership, PUMA will now be able to feature athletes in their respective NBA uniforms and team logos.  Additionally, the brand will be able to curate authentic and original content that will allow better story telling of the company and their athletes.

“PUMA played an important part in the early footwear culture of the NBA,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development.  “As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”

PUMA reentered the basketball market in October 2018 with the launch of its first signature shoe – the Clyde Court Disrupt and recently unveiled its second basketball shoe, the Uproar Charlotte, ahead of NBA All-Star 2019.  The new model highlights the style of this generation, while also paying tribute to Charlotte’s basketball roots. The sleek design showcases colors from the city’s past and present and offers premium sneaker technology for top notch performance.  PUMA plans to roll out more variations of basketball sneakers throughout 2019.

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. Follow @PUMA for more product stories and find all of PUMA’s latest news on about.puma.com.

About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.