SALT LAKE CITY – The NBA today announced that tickets are on sale now for NBA Crossover, an immersive fan event taking place during NBA All-Star 2023 in Salt Lake City.  Tickets, starting at $40 for adults and $20 for kids under the age of 12, are available at NBAEvents.com and through the NBA Events App, which can be downloaded in the Apple Store or Google Play Store.  Local fans are also encouraged to download the app to support local entrepreneurs and participate in an AR powered NBA All-Star Rewards Program, which provides a chance to win tickets to attend NBA All-Star 2023 events, premium NBA Experiences and other exclusive prizes.

NBA Crossover, presented in conjunction with marquee partner AT&T, is the NBA’s premier immersive fan event and will take over the Calvin L. Rampton Salt Palace Convention Center from Friday, Feb. 17 through Sunday, Feb. 19.  The weekend-long event will showcase the intersection of basketball and culture through the art, fashion, music, technology and entertainment that surround today’s game.  NBA Crossover will engage fans in its largest footprint to-date with immersive experiences, brand activations, live performances, NBA and WNBA appearances, limited edition merchandise and collectibles, art and memorabilia, apparel customization and more.

In recognition of the 30^th anniversary of NBA All-Star Jam Session, All-Star’s original fan event that first took place when the Utah Jazz last hosted NBA All-Star in Salt Lake City in 1993, NBA Crossover 2023 will include a designated “Jam Session” area with family-focused activities, including NBA-themed games and participatory programming.

Local fans can also win tickets to NBA Crossover, premium NBA Experiences and additional NBA All-Star 2023 events, through the NBA All-Star Rewards Program by downloading the NBA Events App and registering to participate.  Reflecting the entrepreneurial spirit of Utah, points for the augmented reality scavenger hunt can be earned by supporting participating Utah based entrepreneurs at their businesses throughout Utah and opening the Rewards section of the NBA Events App.  Fans can browse through the list of participating businesses in the NBA Events App under the REWARDS tab. Consumer businesses with a physical location in Utah that are interested in participating in the program can apply for the program here.  Points can be redeemed within the NBA Events App for prizes that include:

• NBA All-Star Game Tickets
• State Farm All-Star Saturday Night Tickets
• NBA Rising Stars Tickets
• NBA Crossover Tickets
• NBA Store Gift Cards
• NBA Experiences Packages

Tickets to additional exciting fan experiences in Salt Lake City including NBA Rising Stars, Ruffles NBA All-Star Celebrity Game, NBA All-Star Practice presented by AT&T, and the NBA HBCU Classic featuring the Grambling State Tigers and the Southern University Jaguars will go on sale in the coming weeks.  The NBA Events App is the ultimate on-the-ground resource for everything related to the Salt Lake City All-Star, providing fans with the most up-to-date information on event schedules, tickets and exclusive experiences.