PARIS AND LE LOCLE, SWITZERLAND – Today, Tissot, the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and NBA G League announced a multiyear extension of their global marketing partnerships that began in 2015.  The expanded collaboration will feature the introduction of a redesigned, state-of-the-art shot clock and timing system, the launch of the new Tissot NBA Supersport 2025 Special Edition watch and will make Tissot the presenting partner of an NBA Global Game in Europe for the next 10 years.

The announcement was made by Tissot CEO Sylvain Dolla, NBA President of Global Partnerships Salvatore LaRocca and Tissot Ambassadors, NBA legend Tony Parker and 2024 WNBA Champion Sabrina Ionescu, at a demonstration of the new shot clock prior to The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs playing two regular-season games at the Accor Arena on Thursday, Jan. 23 and Saturday, Jan. 25.

“This new shot clock is a testament of our commitment to being an integral part of the game,” said Dolla.  “We want to keep contributing to enhancing the fan experience. Through the shot clock and the Official Watch that are perfect synergies between Tissot and the NBA, WNBA and NBA G League, we will speak to the basketball community. Our collaboration goes beyond the court — it’s about inspiring a lifestyle that reflects the passion, energy, and dedication to the game itself.”

“For the past decade, Tissot has been a valued partner of the NBA, WNBA and NBA G League because of its commitment to innovation, precision and creativity,” said LaRocca.  “We look forward to furthering our mutual commitment to those principles, starting with the unveiling of the redesigned Tissot shot clock that will make it easier for players and fans to follow the game.”

The global marketing partnership extension will come to life across marquee NBA events, including the Emirates NBA Cup, NBA All-Star, NBA Draft presented by State Farm®, NBA 2K Summer League and NBA Global Games.  The renewal also represents Tissot’s continued investment in the WNBA and women’s sports, following the introduction of the Tissot Seastar Wilson® WNBA watches prior to the 2024 WNBA season as well as the brand’s continued collaboration with Tissot Ambassador and 2024 WNBA Champion Sabrina Ionescu.

A New Era of the NBA and WNBA Tissot Shot Clock

The redesigned shot clock is equipped with advanced technology and a distinctive round design inspired by Tissot’s watchmaking heritage.  While it bears a round shape, its digits are the same size and colors as on the previous shot clock, maintaining the same feel and consistency.

Setting it apart from the previous version is the full RGB LED light strips feature, which will allow the redesigned shot clock to illuminate with any color rather than just the standard red/amber used in the prior iteration.  The advanced technology will introduce new game presentation and basketball operations capabilities, including the integration of the green coaches’ challenge signal into the system.  From a performance standpoint, the user interface has been improved to allow for more streamlined operation, which will enhance the speed and accuracy of the staff who run the system each game. Other system upgrades include a modernized signaling distribution system that will enable advanced functionality and monitoring tools.

With a streamlined 20% lighter aluminum frame, the new shot clock offers easier installation and handling.  The modular design simplifies on-site maintenance, hardware replacements and future upgrades to match the evolution of the game.  The new shot clocks will be rolled out in arenas, beginning with the 2025-26 NBA season and the 2026 WNBA season.

 Introducing the Tissot Supersport NBA Special Edition 2025 Watch

Complementing the new shot clock and building on the success of the 2022 NBA Strap Collection, the Swiss watchmaker also unveiled the new Tissot Supersport NBA Special Edition 2025 watch today. The watch face displays numbers inspired by uniform numbers, while the second hand features the NBA logo. A textured dial evokes the look of a basketball, and on the back of the case, the NBA logo is surrounded by the cities and states the 30 NBA teams take their names from arranged by conference: Western Conference teams are positioned on the left while Eastern Conference teams are on the right.  The watch will be available for purchase exclusively in Tissot Boutiques in France and US and online at Official Website | Tissot® Official Website as of Jan. 23 and rolled out as of March worldwide.

Tissot Seastar Wilson WNBA Watches

Tissot, Wilson and the WNBA launched two new limited-edition watches prior to the 2024 WNBA season, which marked the first official watches in league history. The creation of the two new 40mm Tissot Seastar Wilson® WNBA watches highlight the Swiss watchmaking and timekeeping expertise of Tissot, Wilson’s innovative and official WNBA basketball, as well as the cultural influence of the WNBA.  Additional details on the watch can be found here.

About Tissot
Tissot, watchmakers blending tradition and pioneering spirit since 1853. Nestled in the Swiss mountains of Le Locle, Tissot crafts watches that become the storytellers of life’s voyage: it’s not just the destination that matters, but the importance of the path filled with significant milestones and unforgettable memories. The brand’s ambassadors, including American basketball star Damian Lillard, Italian motorcycling sensation Enea Bastianini, Slovenian cyclist Primož Roglič, and Chinese Actors Liu Yifei and Simon Gong exemplify the hours of dedication preceding one’s excellence. On a broader stage, Tissot also partners with the NBA, MotoGP^TM, and the Tour de France as their Official Timekeeper. Discover Tissot’s collections: T-Touch, PRX, Chemin des Tourelles. Every Swiss timepiece crafted embodies a fusion of heritage and innovation, and while priced accessibly, stands as an enduring legacy defying the constraints of time. Going beyond watchmaking and timekeeping, Tissot accompanies individuals in every moment, celebrating not only the achievements, but the journey itself.

Tissotwatches.com / press@tissot.ch

About NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

About the WNBA
Tipping off its 29^th season in 2025, the WNBA celebrates and elevates the game of basketball and the culture around it.  The league was ranked by Morning Consult as the fastest-growing brand in 2024, setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its television partners.  The WNBA’s commitment to diversity, equity and inclusion and social responsibility is supported by the first-of-its-kind WNBA Changemakers Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience and help drive the league’s business transformation.

About the NBA G League
The NBA’s official minor league, the NBA G League prepares players, coaches, officials, training and front-office staff for the NBA while acting as the league’s research and development laboratory.  Featuring 31 teams, 30 with direct affiliations to NBA franchises for 2024-25, the league offers elite professional basketball at an affordable price in a fun, family-friendly atmosphere.  More than half of all players on end-of-season 2023-24 NBA rosters boasted NBA G League experience.  In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.