The most-viewed play across NBA social and digital media platforms during the 2023-24 NBA regular season was an exciting steal-turned-dunk involving the Dallas Mavericks’ Luka Dončić, Kyrie Irving and Derrick Jones Jr. in their game against the Utah Jazz on March 21 (250M views).  No. 2 on the list was San Antonio Spurs rookie Victor Wembanyama’s dunk vs. the Boston Celtics on Dec. 31, which generated 247M views.

The Los Angeles Lakers’ LeBron James (1.9B views), Golden State Warriors’ Stephen Curry (1.7B views) and Spurs’ Wembanyama (1.3B views) topped the list of the most-viewed players on NBA social and digital platforms during the regular season.  The Mavericks’ Doncic (1.2B views) and Irving (662M views) rounded out the top five.  The Denver Nuggets’ Nikola Jokic more than doubled his video view count from last season (618M views), while the Minnesota Timberwolves’ Anthony Edwards (569M views) appears on the list for the first time.

TOP FIVE MOST-VIEWED PLAYS:

1. The Dallas Mavericks convert a steal into an alley-oop on the other side of the floor (250M views)
2. San Antonio’s Victor Wembanyama finishes a dunk at the rim (247M views)
3. Minnesota’s Anthony Edwards throws it off the backboard to himself (140M views)
4. Golden State’s Stephen Curry shows off his handles and finishes at the rim (128M views)
5. Golden State’s Stephen Curry pump fakes and takes a step-back three-pointer (96M views)

TOP 10 MOST-VIEWED PLAYERS:

1. LeBron James (Los Angeles Lakers): 1.9B views
2. Stephen Curry (Golden State Warriors): 1.7B views
3. Victor Wembanyama (San Antonio Spurs): 1.3B views
4. Luka Dončić (Dallas Mavericks): 1.2B views
5. Kyrie Irving (Dallas Mavericks): 662M views
6. Nikola Jokić (Denver Nuggets): 618M views
7. Anthony Edwards (Minnesota Timberwolves): 569M views
8. Giannis Antetokounmpo (Milwaukee Bucks): 558M views
9. Jayson Tatum (Boston Celtics): 504M views
10. Kevin Durant (Phoenix Suns): 476M views

The SoFi NBA Play-In Tournament begins Tuesday, April 16 with Lakers-Pelicans at 7:30 p.m. ET and Warriors-Kings at 10 p.m. ET on TNT.  The tournament continues Wednesday, April 17 with the Heat-76ers at 7 p.m. ET and Hawks-Bulls at 9:30 p.m. ET on ESPN.