WNBA secures landmark media rights deals with The Walt Disney Company, Amazon Prime Video and NBCUniversal
• Disney, Prime Video and NBCU to distribute more than 125 WNBA games annually beginning with 2026 season through 2036 season
• WNBA Finals to rotate between Disney, Prime Video and NBCU
• Prime Video expands distribution rights for WNBA League Pass globally
NEW YORK – The Women’s National Basketball Association (WNBA) today announced the renewal of its partnerships with The Walt Disney Company and Amazon Prime Video, as well as a new agreement with NBCUniversal (NBCU). Beginning with the 2026 season and running through the 2036 season, Disney will distribute WNBA games on ABC, ESPN or ESPN2 and stream them on ESPN’s forthcoming direct-to-consumer service; NBCU will distribute its games on NBC, USA Network and/or Peacock; and Amazon will stream its games globally on Prime Video.
Under the new agreements, the partners will distribute more than 125 regular-season and playoff games nationally each season, including a minimum of 25 regular-season games on Disney platforms, 50 regular-season games on NBCU platforms and 30 regular-season games on Prime Video. Additionally, Disney and NBCU will distribute games in key international markets, and Prime Video will distribute games globally to more than 200 million Prime members worldwide.
The new deals will also provide access for fans throughout the WNBA Playoffs and Finals. Disney will telecast two first-round series per year while NBCU and Prime Video will each telecast one first-round series annually. The Semifinals and Finals series will rotate over the 11-year term, with Disney distributing eight Semifinals series and five Finals, and Prime Video and NBCU each distributing seven Semifinals series and three Finals.
As part of the deals, Disney platforms will continue to telecast all events from WNBA All-Star, including the All-Star Game, and the WNBA Draft, while Prime Video will continue to stream the Championship Game of the WNBA Commissioner’s Cup presented by Coinbase. Prime Video Channels will be the global channels store destination for WNBA League Pass, the WNBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.
The WNBA is expected to add additional media partners that will further expand the reach and accessibility of WNBA games as of the 2026 season.
“Partnering with Disney, Amazon and NBCU marks a monumental chapter in WNBA history and clearly demonstrates the significant rise in value and the historic level of interest in women’s basketball,” said WNBA Commissioner Cathy Engelbert. “These agreements allow the league to continue to build a long-term and sustainable growth model for the future of women’s basketball and sports which will benefit WNBA players, teams and fans.”
“We’re proud of our highly productive and collaborative partnership with the WNBA since the league’s inception in 1997,” said ESPN Chairman Jimmy Pitaro. “Through our marquee collection of rights, which includes the WNBA Finals, we will continue to play an important role in the league’s extraordinary growth trajectory while fueling ESPN’s digital future and super-serving fans as only we can.”
“As the home of the first-ever nationally televised WNBA game, we are excited to have the league return to NBCUniversal’s platforms,” said Mike Cavanagh, President of Comcast Corporation. “We look forward to showcasing the talented players and teams that continue to grow the popularity of the WNBA, while further bolstering NBCU’s lineup of premium women’s sports.”
“We’ve been partners with and believers in the WNBA over the last four seasons, and could not be more excited to expand our relationship so significantly with this landmark agreement,” said Jay Marine, Global Head of Sports for Prime Video. “The league’s recent surge in popularity is of no surprise to us, as these incredible athletes continue to raise the bar and electrify fans. We’re looking forward to providing Prime members around the world with increased access to the W’s biggest events as more and more fans gravitate toward the sport.”
The new media deals come at a pivotal moment of growth for the WNBA and follow a historic start to the WNBA’s 28th season. Over the past several months, the league has added its most anticipated rookie class ever; announced expansion franchises in San Francisco/Bay Area and Toronto; and shattered records for viewership, attendance, merchandise sales, social media engagement, League Pass subscriptions and app downloads.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams and in its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking CBA that has charted a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing work regarding women’s and maternal health and voting rights, among other important societal issues.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three business segments: Entertainment, Sports and Experiences. Disney is a Dow 30 company and had annual revenue of $88.9 billion in its Fiscal Year 2023.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, NASCAR, the New York Yankees, Seattle Kraken, Overtime Elite, and Premier Boxing Champions in the United States; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL in Canada; UEFA Champions League football in the United Kingdom, Germany and Italy; Roland-Garros in France; Premier League football in the United Kingdom; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil. While availability varies by marketplace, fans can also subscribe to streaming services such as Sportsnet, Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original sports documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise.