NEW YORK – The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a new multi-year partnership making Xfinity the leagues’ Official TV Service Provider.  The partnership will enhance the game-viewing experience across Xfinity platforms, creating a seamless destination home to several innovative features that will make it easier for fans to watch and engage with the game.

Fans can watch more than 1,300 NBA games on Xfinity entertainment devices, across broadcast, cable or streaming services, through an entertainment platform packed with innovative features, including:

• Personalized Sports Zone: Each league will have its own dedicated hub, bringing together all live coverage from broadcast, cable, streaming apps and FAST channels in one place. Fans will be able to easily find and access live games across platforms, ensuring they never miss a moment of the action. These hubs can also be personalized to showcase live games, stats, news and highlights from fans’ favorite teams.

• Xfinity Multiview: With Multiview, customers can watch up to four games simultaneously on a single screen, making it a perfect viewing companion during the busiest parts of the season.

• Low Lag Streaming: When streaming games on Peacock, Prime Video or ESPN+, Xfinity ensures a spoiler- and interruption-free viewing experience.

• The Xfinity Stream App: Whether streaming on devices at home or on-the-go, fans can use the Xfinity Stream app to follow all the action wherever they are.

“Our partnership with Xfinity offers an innovative way for fans to experience and watch NBA games,” said Jared Blechman, VP, Global Business Development, NBA.  “With features like Multiview and personalized Sports Zones, Xfinity is helping create a more immersive and seamless viewing experience that reflects how fans want to engage with the game today.”

“WNBA fans are engaging with the league in more dynamic ways than ever before, and Xfinity’s innovative platform will only enhance that experience,” said WNBA Chief Growth Officer Colie Edison. “By making it easier to find, watch, and engage with our games, this partnership brings the WNBA even closer to our fans and helps us build on the incredible momentum driving the league forward.”

“Basketball fans want to feel like they’re courtside every night – whether they’re in their living room, on the road, or streaming from their phone – and Xfinity makes that possible,” said Matt Lederer, Vice President of Brand Partnerships at Comcast.  “From seamless access to over 1,300 NBA games, to Multiview, personalized Sports Zones, and low lag streaming, Xfinity is redefining how fans experience the NBA and WNBA.  This partnership allows us to showcase the full power of our platform while delivering even more value, benefits, and unforgettable experiences to our customers.”

As part of the partnership, Xfinity will integrate its brand across marquee NBA and WNBA events including NBA All-Star, Emirates NBA Cup, NBA2K Summer League, AT&T WNBA All-Star and WNBA Commissioner’s Cup.  Xfinity will also serve as the presenting sponsor of Peacock’s Monday Night Doubleheader, now branded Monday Night Doubleheader presented by Xfinity.

This partnership builds on Xfinity’s growing portfolio of both NBA and WNBA teams and arena partnerships, including the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx and Washington Mystics, strengthening the brand’s connection with basketball fans at both the national and local levels.

The sports viewing experiences Xfinity delivers on its devices are powered by Comcast’s Entertainment OS, an entertainment platform that supports tens of millions of devices globally.  Combining cutting-edge technology with intuitive design, Entertainment OS enables Xfinity to bring together live TV, hundreds of thousands of free and transactional on-demand choices, plus over 450 streaming apps and channels into a seamless, personalized viewing experience that transforms the way customers experience entertainment.

The 80th NBA regular season begins with a doubleheader on Tuesday, Oct. 21, 2025, as part of American Express NBA Tip-Off 2025, when the NBA returns to NBC and debuts on Peacock as the defending NBA champion Oklahoma City Thunder hosts the Houston Rockets (7:30 p.m. ET) and the Golden State Warriors visit the Los Angeles Lakers (10 p.m. ET).

About Comcast  
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

About the WNBA
The WNBA celebrates and elevates the game of basketball and the culture around it.  The league was ranked by Morning Consult as the fastest-growing brand in 2024, and No. 4 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2025, on its way to setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its broadcast partners.  The WNBA’s commitment to societal impact is supported by the first-of-its-kind WNBA Changemaker Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience, build the brand of the league and players, inspire innovation and connectivity, increase media coverage and visibility, and help drive the league’s business transformation.  Ally, AT&T, CarMax, Deloitte, Google, and Nike are part of the WNBA Changemaker Collective.