The most-viewed plays across NBA social and digital platforms for the 2024-25 regular season were two acrobatic layups by the Memphis Grizzlies’ Ja Morant in a game against the Brooklyn Nets on Nov. 4 (286M views).  No. 2 on the list was the Golden State Warriors’ Stephen Curry executing a behind-the-back crossover and finish vs. the Phoenix Suns on Dec. 28, which generated 136M views.

The Los Angeles Lakers’ LeBron James (3.23B views), Curry (2.56B views) and the Lakers’ Luka Dončić (1.82B views) topped the list of the most-viewed players on NBA social and digital platforms during the regular season.  The Oklahoma City Thunder’s Shai Gilgeous-Alexander tripled his total view count from last season with 1.06 billion views.

TOP FIVE MOST-VIEWED PLAYS

1. Memphis’ Ja Morant finishes two acrobatic layups (286M)
2. Golden State’s Stephen Curry goes behind the back before finishing (136M)
3. Chicago’s Josh Giddey makes a half-court game-winning shot (70M)
4. Los Angeles’ LeBron James dunks with the left hand (61M)
5. Denver’s Nikola Jokić makes the full-court heave (37M)

TOP 10 MOST-VIEWED PLAYERS

1. LeBron James (Los Angeles Lakers): 3.23B views
2. Stephen Curry (Golden State Warriors): 2.56B views
3. Luka Dončić (Los Angeles Lakers): 1.82B views
4. Victor Wembanyama (San Antonio Spurs): 1.47B views
5. Nikola Jokić (Denver Nuggets): 1.20B views
6. Ja Morant (Memphis Grizzlies): 1.09B views
7. Shai Gilgeous-Alexander (Oklahoma City Thunder): 1.06B views
8. Giannis Antetokounmpo (Milwaukee Bucks): 897M views
9. Anthony Edwards (Minnesota Timberwolves): 800M views
10. Jayson Tatum (Boston Celtics): 766M views

In addition, the NBA and National Basketball Players Association today jointly announced that Luka Dončić and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists.  Results are based on NBAStore.com sales for 2024-25 regular season.

TOP 15 MOST POPULAR JERSEYS

1. Luka Dončić (Los Angeles Lakers)
2. Stephen Curry (Golden State Warriors)
3. LeBron James (Los Angeles Lakers
4. Jayson Tatum (Boston Celtics)
5. Jalen Brunson (New York Knicks)
6. Victor Wembanyama (San Antonio Spurs)
7. Anthony Edwards (Minnesota Timberwolves)
8. Ja Morant (Memphis Grizzlies)
9. Shai Gilgeous-Alexander (Oklahoma City Thunder)
10. Nikola Jokić (Denver Nuggets)
11. Giannis Antetokounmpo (Milwaukee Bucks)
12. LaMelo Ball (Charlotte Hornets)
13. Kevin Durant (Phoenix Suns)
14. Devin Booker (Phoenix Suns)
15. Jaylen Brown (Boston Celtics)

TOP 10 TEAM MERCHANDISE

1. Los Angeles Lakers
2. Boston Celtics
3. Golden State Warriors
4. New York Knicks
5. Chicago Bulls
6. Dallas Mavericks
7. Cleveland Cavaliers
8. Denver Nuggets
9. San Antonio Spurs
10. Minnesota Timberwolves

The SoFi NBA Play-In Tournament begins Tuesday, April 15 with Hawks-Magic at 7:30 p.m. ET and Grizzlies-Warriors at 10:00 p.m. ET on TNT.  The tournament continues Wednesday, April 16 with Heat-Bulls at 7:30 p.m. ET and Mavericks-Kings at 10:00 p.m. ET on ESPN.