Stephen Curry leads NBA’s Most Popular Jersey list for first half of regular season

NEW YORK The National Basketball Association (NBA) and National Basketball Players Association today jointly announced that the Golden State Warriors’ Stephen Curry and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists, respectively, based on sales for the first half of the 2023-24 regular season.

Additional highlights include the following:

• The Boston Celtics’ Jayson Tatum (No. 2) earned his highest ranking on the Most Popular Jersey list.

• The San Antonio Spurs’ Victor Wembanyama (No. 4) achieved the highest ranking on the Most Popular Jersey list for a rookie since the Celtics’ Kristaps Porziņģis in the 2015-16 season.

• The Philadelphia 76ers’ Tyrese Maxey (No. 9) and the Sacramento Kings’ De’Aaron Fox (No. 15) made their debuts on the Most Popular Jersey list.

• San Antonio (No. 9) cracked the top 10 in Team Merchandise sales for the first time since the 2017-18 season.

Curry and Tatum will both be in action tonight as part of TNT’s doubleheader. First, Tatum and the Celtics will host the Indiana Pacers (7:30 p.m. ET), followed by Curry and the Warriors taking on the 76ers in San Francisco (10 p.m. ET).