JOHANNESBURG, SOUTH AFRICA, AND DAKAR, SENEGAL – In commemoration of International Women’s Day, the National Basketball Association (NBA) and the Basketball Africa League (BAL) today announced the launch of several initiatives to advance gender equality and economic inclusion across Africa. The initiatives build on the NBA family’s collective efforts to advance equality and social justice in the United States, including the establishment of the NBA Foundation and the National Basketball Social Justice Coalition last year.
In Africa, the NBA’s and the BAL’s efforts will focus on raising awareness of gender-based violence, supporting girls’ education and growing female participation in basketball at all levels. The leagues will each use their individual platforms and resources to promote gender equality among fans and key stakeholders, and collaborate with corporate and community partners on new programs and capacity-building initiatives that help minimize the gender gap across both leagues’ operations. Additionally, the NBA and the BAL are seeking to work and partner with more African-owned enterprises across their business activities on the continent.
“Social responsibility has been an integral part of the NBA’s youth development efforts on the continent for more than three decades,” said NBA Africa CEO Victor Williams. “Following the establishment of the NBA Foundation and the National Basketball Social Justice Coalition in the U.S. and building on our broader efforts to help create a more equal and just society, the NBA and the BAL each look forward to deepening their engagements with partners, community leaders and other stakeholders to advance gender equality and create a more inclusive economic environment in Africa.”
“The Basketball Africa League is committed to fighting the stereotypes, prejudices and barriers that too often prevent women in Africa from realizing their dreams,” said BAL President Amadou Gallo Fall. “These initiatives will help ensure that young girls and women across the continent have the opportunities and resources that will help them grow on the court and in life.”
Specific actions and programming the NBA and BAL will implement over the next three years include:
• Addressing gender-based violence through educational workshops, participation in anti-violence campaigns, and by leveraging the influence and leadership of the leagues’ players;
• Supporting girls’ education through the development of a Science, Technology, Engineering and Mathematics (STEM) sports curriculum for girls ages 14 and under, inspiring them to explore fields that prepare them for future employment;
• Ensuring more opportunities for women in BAL gameday operation roles, including referees, scorer’s table officials, match commissioners and announcers;
• Growing the NBA’s and the BAL’s partnerships and business relationships with African-owned small and medium enterprises.
The NBA has a long history in Africa and opened its African headquarters in Johannesburg in 2010. Opening-night rosters for the 2020-21 NBA season featured a record-tying 14 African players, and there are more than 100 current and former players from or with at least one parent from Africa. Through NBA Cares, the league’s global social responsibility program, the NBA family has created more than 90 places in Africa where children and families can safely live, learn, and play.
The Jr. NBA, the league’s global youth basketball program for boys and girls, has been implemented in 15 African countries. Basketball Without Borders (BWB) Africa, the NBA and FIBA’s global basketball development and community outreach program, has been held 17 times, with 10 former BWB Africa campers drafted into the NBA. In 2018, the NBA and SEED Project opened NBA Academy Africa, an elite basketball training center in Saly, Senegal, for the top male prospects from throughout Africa and the first of its kind on the continent. Since then, nine NBA Academy Africa and NBA Academy Africa Women’s Program participants have committed to NCAA Division-1 schools in the U.S.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2020-21 season featured 107 international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About the BAL
The BAL, a partnership between the International Basketball Federation (FIBA) and the NBA, is a new professional league featuring 12 club teams from across Africa. The BAL builds on the foundation of club competitions FIBA has organized in Africa and marks the NBA’s first collaboration to operate a league outside North America. Fans can follow the BAL (@theBAL) on Twitter, Instagram and Facebook and register their interest in receiving more information at www.theBAL.com.