NEW YORK – NBA Deputy Commissioner Mark Tatum announced today that NBA Development League President Dan Reed is leaving the NBA after more than a decade of service to join Facebook as head of global sports partnerships. His last day is July 31.
Reed, who began his NBA tenure as senior manager of team marketing and business operations in 2004, was elevated to his current post in 2007.
“Dan’s exceptional business acumen and tireless work ethic have lifted the NBA Development League to new heights,” said Tatum. “We thank Dan for his contributions to the NBA and look forward to working with him in his new role.”
The NBA D-League has achieved significant business growth under Reed’s leadership, setting record attendance marks and revenues from ticket sales and marketing partnerships, broadening media distribution via new broadcast and digital outlets, reducing key operational costs, and increasing franchise values twelve-fold. Reed has overseen league expansion to an all-time high 18 teams.
Under Reed’s direction, the NBA D-League has made significant strides towards its development goals for the NBA, with 33 percent of NBA players and more than 50 percent of NBA referees boasting NBA D-League experience at the end of the 2013-14 NBA season. Seventeen NBA teams have single-affiliate relationships with their NBA D-League teams, up from one in 2007.
In addition, the league made several operational changes to spur these trends on Reed’s watch, including rule changes allowing NBA teams greater player development flexibility and a new Single Affiliate Partner program yielding nine NBA/NBA D-League team “hybrid” partnerships thus far.
“It’s been a privilege working alongside so many talented people in the NBA family over the past decade,” said Reed. “I take great pride in the NBA D-League’s success to date, and its incredibly bright future as both a business and a development resource for the NBA and the game of basketball.”
Prior to his promotion to the NBA D-League in 2007, Reed was responsible for advising NBA teams on all business operations, including ticket sales, sponsorship development, customer retention, marketing, and analytics. He was instrumental in the achievement of all-time records in attendance, ticket sales, season-ticket retention rates, sponsorship sales, and fan growth for NBA teams.