WALNUT CREEK, Calif. – League Ready presented by State Farm®, a web series offering fans an inside look at NBA G League Ignite during its inaugural season, makes its debut on NBA G League and Overtime digital and social media platforms starting Saturday, May 1.
“We’re excited to expand our partnership with State Farm and thrilled to share this one-of-a-kind G League Ignite season with audiences and fans as the excitement continues to build for the 2021 NBA Draft,” said NBA G League Chief Operating Officer Portia Archer.
Each of the eight webisodes spotlights Ignite stars Jalen Green, Jonathan Kuminga, Daishen Nix and Isaiah Todd during their first season as professional basketball players. From preseason training at the team’s complex in Walnut Creek, Calif., to playing a single-site season in Orlando to postseason NBA Draft preparation, League Ready presented by State Farm® follows these players on one of the most unique journeys in basketball history.
New webisodes will be posted on Overtime’s YouTube channel each Saturday from May 1 through June 19, with highlights and more exclusive Ignite content available via @nbagleague on Instagram. Leading up to the NBA Draft on July 29, fans can enjoy all eight installments from beginning to end on the NBA G League website.
“We’re thrilled to have a sponsor like State Farm for this new original series,” said Rich Calacci, Chief Revenue Officer at Overtime. “State Farm is already perceived as a leader within both the basketball world and insurance category. Their exclusive sponsorship of ‘League Ready’ will propel them even further by engaging the under-35 consumer through meaningful touchpoints and brand integrations.”
Last December, the G League and Overtime tipped off their partnership by bringing fans unique NBA G League content, beginning with exclusive access to Ignite’s preseason training and continuing through the conclusion of the team’s inaugural season. During the team’s debut year, elite youth standouts Green, Kuminga, Nix and Todd began their professional basketball journeys, while NBA and G League veterans such as Amir Johnson, Jarrett Jack and Bobby Brown continued to pursue their NBA dreams, helping to lead Ignite to a playoff berth and an 8-8 record at ESPN Wide World of Sports near Orlando, Fla.