Jr. NBA Week tips off with launch of “Her Time To Play” initiative promoting girls basketball participation

NEW YORK – The National Basketball Association (NBA) tipped off the fourth annual Jr. NBA Week (Oct. 8-15) today with the launch of “Her Time To Play,” the league’s new initiative to inspire girls ages 7-14 to learn and play basketball in a positive and healthy way, and increase opportunities for women in coaching and athletic leadership.

In collaboration with the WNBA, USA Basketball (USAB), YMCA of the USA (Y-USA), the Women’s Basketball Coaches Association (WBCA), Boys & Girls Clubs of America (BGCA), and the Women’s Sports Foundation, Her Time To Play will provide hundreds of youth organizations with a free basketball curriculum and life-skills lessons developed specifically for young women that prepare them for the challenges of adolescence.

All 30 NBA teams will host basketball events and programs for local youth and communities to celebrate Jr. NBA Week, including special activities to tip off Her Time To Play.  On Oct. 13, Boston Celtics forward and Her Time To Play ambassador Gordon Hayward will host a Jr. NBA clinic for 30 local girls in Boston, leading them in basketball skills and drills and an off-court leadership activity alongside his wife, Robyn.

“We remain committed to doing all we can to improve the overall youth basketball experience and ensure that more young boys and girls learn the lifelong values of the game,” said NBA President, Social Responsibility and Player Programs, Kathy Behrens.  “Her Time To Play will provide young women with the resources they need to be the best athletes and people they can be, and help them navigate what can be challenging times in their lives.”

Created in partnership with the Women’s Sports Foundation, the Her Time To Play curriculum includes 12 lessons on topics like healthy eating and nutrition, teamwork, self-confidence, mental wellness, body image and bullying.  Each chapter features a WNBA team and highlights personal life stories shared by WNBA players, including five-time WNBA All-Star Elena Delle Donne, five-time WNBA All-Star Brittney Griner and 2016 WNBA MVP Nneka Ogwumike.

Additionally, Her Time To Play aims to increase the number of women in coaching.  The Jr. NBA will provide opportunities for more than 500 new coaches to receive their USAB Coach License, and select coaches will be honored at the 2019 Jr. NBA Youth Basketball Leadership Conference for their commitment to growing the game.  Through Jr. NBA Coaches Forums, the Jr. NBA works year-round to emphasize respect and inclusion among boys and girls of all ages in partnership with A Call To Men and Athlete Ally.  This season’s forums will continue to underscore the influence coaches have on young athletes and equip them with key learnings and resources related to diversity, gender and LGBTQ inclusion and gender violence.

“Representation matters,” said Dallas Wings guard and Her Time To Play ambassador Skylar Diggins-Smith.  “Her Time To Play is an important step towards ensuring that young women have access to mentors and others invested in helping them achieve success.”

As part of Jr. NBA Week, the Jr. NBA will partner with the Arctic Slope Community Foundation (ASCF) from Oct. 13-18 to host a series of clinics in Anchorage, Alaska.  Bringing together more than 200 boys and girls and 100 coaches from across the state – the majority of whom are Alaska Native American – these clinics will use the game of basketball to foster community, confidence and leadership among youth in the region.


About the Jr. NBA
The Jr. NBA presented by Under Armour is the league’s youth basketball participation program that provides a fun environment for kids to learn the fundamentals and values of the game.  The Jr. NBA is focused on helping grow and improve the youth basketball experience for players, coaches and parents, and offers a free curriculum covering all levels of the game that includes 48 practice plans and more than 250 instructional videos featuring NBA and WNBA players.  The Jr. NBA World Championship, a first-of-its kind global youth basketball tournament for top 13- and 14-year-old boys and girls teams from around the world, took place in August 2018. In partnership with USA Basketball, the NBA developed two sets of youth basketball guidelines which promote player health and wellness and age-appropriate rules and standards.  Through a network of affiliated youth basketball organizations and programs such as the Jr. NBA Skills Challenge presented by Verizon and 3v3 Leagues presented by Shock Doctor, the Jr. NBA program has reached more than five million youth ages 6-14 in the U.S. and Canada since launching its expanded efforts in October 2015.  The Jr. NBA partnership network is comprised of youth basketball programs of all NBA, WNBA and NBA G League teams as well as elementary and middle schools, military bases and longstanding community partners.  For more information and to register for the Jr. NBA, visit www.JrNBA.com or download the Jr. NBA app.