“la NBA” returns with 10th annual Latin nights program
NEW YORK – The NBA’s 10th annual Noches éne•bé•a (eh-nay-bay-ah), Latin nights program, will feature nine games celebrating NBA fans and players across Latin American and U.S. Hispanic communities.
To celebrate, the league is unveiling a new spot titled “Los NBA Fans”:
Noches éne•bé•a 2016 games, beginning with a nationally televised game between the Chicago Bulls and Houston Rockets on Saturday, March 5, will include the following:
- All 30 NBA teams wearing specially designed Noches éne•bé•a shooting shirts from adidas, the league’s official oncourt apparel provider, during the first two weeks of March.
- The Brooklyn Nets, Chicago Bulls, Miami Heat, New York Knicks and Phoenix Suns wearing their own Noches éne•bé•a jerseys during the month.
- Special telecasts and in-arena festivities.
The celebrations will be supported by television and radio advertising on Spanish-language media across the United States, by unique content on the league’s Spanish-language website, enebea.com, and by the league’s English and Spanish-language social media pages.
Noches éne•bé•a 2016 Schedule:
| HOME TEAM | DAY | DATE | VISITING TEAM | TV |
| CHICAGO BULLS (LOS BULLS) | Sat. | 3/5/2016 | Houston Rockets | ABC |
| PHOENIX SUNS (LOS SUNS) | Wed. | 3/9/2016 | New York Knicks | NBA LP |
| BROOKLYN NETS (LOS NETS) | Sun. | 3/13/2016 | Milwaukee Bucks | NBA LP |
| MIAMI HEAT (EL HEAT) | Mon. | 3/14/2016 | Denver Nuggets | NBA LP |
| MIAMI HEAT (EL HEAT) | Thu. | 3/17/2016 | Charlotte Hornets | NBA LP |
| MIAMI HEAT (EL HEAT) | Sat. | 3/19/2016 | Cleveland Cavaliers | NBA LP |
| PHOENIX SUNS (LOS SUNS) | Wed. | 3/23/2016 | L.A. Lakers | NBA LP |
| CHICAGO BULLS (LOS BULLS) | Wed. | 3/23/2016 | New York Knicks | NBA LP |
| NEW YORK (NUEVA YORK) | Thu. | 3/24/2016 | Chicago Bulls | NBA LP |
Visit NBAStore.com for a selection of Noches éne•bé•a merchandise for sale including special-edition Stance socks, which are also available at the NBA Store on Fifth Avenue in New York City.
