“la NBA” returns with 10th annual Latin nights program

NEW YORK – The NBA’s 10th annual Noches éne•bé•a (eh-nay-bay-ah), Latin nights program, will feature nine games celebrating NBA fans and players across Latin American and U.S. Hispanic communities.

To celebrate, the league is unveiling a new spot titled “Los NBA Fans”:

Noches éne•bé•a 2016 games, beginning with a nationally televised game between the Chicago Bulls and Houston Rockets on Saturday, March 5, will include the following:

  • All 30 NBA teams wearing specially designed Noches éne•bé•a shooting shirts from adidas, the league’s official oncourt apparel provider, during the first two weeks of March.
  • The Brooklyn Nets, Chicago Bulls, Miami Heat, New York Knicks and Phoenix Suns wearing their own Noches éne•bé•a jerseys during the month.
  • Special telecasts and in-arena festivities.

The celebrations will be supported by television and radio advertising on Spanish-language media across the United States, by unique content on the league’s Spanish-language website, enebea.com, and by the league’s English and Spanish-language social media pages.

Noches éne•bé•a 2016 Schedule:

CHICAGO BULLS (LOS BULLS) Sat. 3/5/2016 Houston Rockets ABC
PHOENIX SUNS (LOS SUNS) Wed. 3/9/2016 New York Knicks NBA LP
BROOKLYN NETS (LOS NETS) Sun. 3/13/2016 Milwaukee Bucks NBA LP
MIAMI HEAT (EL HEAT) Mon. 3/14/2016 Denver Nuggets NBA LP
MIAMI HEAT (EL HEAT) Thu. 3/17/2016 Charlotte Hornets NBA LP
MIAMI HEAT (EL HEAT) Sat. 3/19/2016 Cleveland Cavaliers NBA LP
PHOENIX SUNS (LOS SUNS) Wed. 3/23/2016 L.A. Lakers NBA LP
CHICAGO BULLS (LOS BULLS) Wed. 3/23/2016 New York Knicks NBA LP
NEW YORK (NUEVA YORK) Thu. 3/24/2016 Chicago Bulls NBA LP


Visit NBAStore.com for a selection of Noches éne•bé•a merchandise for sale including special-edition Stance socks, which are also available at the NBA Store on Fifth Avenue in New York City.