NEWARK, N.J. – Mars Snacking and the WNBA announced a multi-year partnership today, designating M&M’S® as the Official Chocolate Partner of the league. The partnership brings together two iconic brands dedicated to creating unforgettable, shared experiences for fans — underscoring that with basketball and chocolate, “It’s More Fun Together.”

“M&M’S is all about bringing people together through the power of fun, so a partnership with the WNBA is a natural fit,” said Gabrielle Wesley, SVP, Confectionery, Mars Snacking North America. “We’re ready to combine our signature fun with the unstoppable energy of the WNBA to create more moments of connection for fans.”

“We’re excited to partner with Mars Snacking to bring even more fun and creativity to the WNBA fan experience,” said Colie Edison, WNBA Chief Growth Officer. “As the league continues to grow, collaborations like this help us connect with fans in new and exciting ways while celebrating the energy, culture, and community that make the WNBA so special.”

The collaboration officially tips off today at the highly anticipated WNBA Draft Presented by State Street Investment Management SPY 2026 (ESPN, 7 PM ET). Fans can look forward to immersive and delicious M&M’S activations—including a unique photobooth experience and sweet product giveaways. Beyond the draft, fans can expect a season packed with unique, co-created content designed to bring the vibrant “courtside” energy directly to them, whether at the arena or at home.

For more details, visit MMS.com and follow the fun with M&M’S on Facebook,  TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

About the WNBA
Tipping off its historic 30th season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women’s basketball globally. The WNBA’s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&T, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.