NEW YORK – The NBA 2K League and the National Basketball Players Association (NBPA) announced today a groundbreaking partnership that paves the way for NBA players to promote the NBA 2K League and its 25 teams. Through this marketing partnership and additional activations, NBA players will be featured in a wide variety of NBA 2K League and team promotions at league events, in content, on broadcasts, and during other league and team activities.
“We know that NBA players already love gaming and the NBA 2K videogame specifically, which makes us all the more thrilled to work alongside an innovative organization like the NBPA in launching this new initiative,” said NBA 2K League President Brendan Donohue. “This partnership will give NBA players a platform to promote the NBA 2K League in new and innovative ways and we can’t wait to see them bring their passion for NBA 2K to the NBA 2K League.”
“We are thrilled to team up with the NBA 2K League to bring new opportunities for our players to engage and interact with a game that so many of them love,” said Josh Goodstadt, Chief Commercial Officer of THINK450, the innovation and partnership engine of the NBPA. “This first-of-its-kind partnership between a players’ association and an esports league reflects our players’ passion for gaming and we are excited to begin to bring it all to life this coming season.”