LONDON AND RIGA – The National Basketball Association (NBA) and All Media Baltics today announced a comprehensive multiyear partnership that will see All Media become the NBA’s exclusive multiplatform partner in the Baltics, providing the most extensive NBA coverage ever to fans in the region.
As part of the partnership, All Media will broadcast more than 200 live NBA games each season, including a record 48 weekend primetime games as part of the league’s ‘NBA Saturdays’ and ‘NBA Sundays’ Europe primetime initiative. The comprehensive coverage will also include up to seven regular-season games per week, Christmas Day Games, NBA All-Star, the NBA Playoffs, and the Conference Finals as well as The Finals on TVPlay Sports channels, and up to an additional seven live games per week on NBA TV – the league’s 24/7 dedicated channel. At least one game per week will be showcased on TV6, one of All Media’s free-to-air channels.
In addition All Media Baltics will provide daily highlights across its digital and mobile platforms, with discounted NBA League Pass packages available for customers in Estonia, Latvia and Lithuania, giving fans the best opportunity to follow the NBA, including local players Kristaps Porziņģis (Dallas Mavericks), Dāvis Bertāns (Washington Wizards), Rodions Kurucs (Brooklyn Nets), Domantas Sabonis (Indiana Pacers), Jonas Valančiūnas (Memphis Grizzlies) and the expected debut of Ignas Brazdeikis (New York Knicks).
“The NBA is the most popular and prestigious basketball league in the world, attracting the best players from around the globe including the biggest talents from Lithuania and Latvia,” said Pay TV CEO of All Media Baltics, Jan Wykrytowicz. “We are delighted to enter into this exclusive partnership with the NBA and we look forward to providing fans in the Baltics with a unique viewer experience across all platforms. With the season starting on October 22, basketball fans will be able to enjoy the most extensive NBA coverage ever.”
“The breadth and scope of our coverage across All Media’s linear and multi-media platforms, will provide fans with unprecedented access to live NBA games, highlights and content,” said NBA Associate Vice President Media Distribution EME Bastien Lacheny. “The Baltics have a rich basketball heritage from early pioneers and former stars to today’s current crop of players. Fuelled by this passion, All Media will become the true home of the NBA in the region.”
For more information on the NBA, fans can @NBAEurope on Instagram. Fans can also download the NBA App for news, updates, scores, stats and videos and can download the new ‘e-calendar’ direct to their phones with full broadcast tune-in information here.
Key ‘NBA Saturdays’ and ‘NBA Sundays’ European primetime games (see below for full schedule):
*All times are local Eastern European Time
Week 1: The 2019 NBA Finalists the Golden State Warriors face off against the Oklahoma City Thunder at 9:30pm EET* on Sunday, Oct. 27.
Week 2: 2019 No. 1 overall pick Zion Williamson makes his European primetime debut with the New Orleans Pelicans on Saturday, Nov. 2 as they take on the Oklahoma City Thunder at 11pm EET.
Week 5: 2018-19 NBA Rookie of the Year Luka Dončić (Slovenia), Kristaps Porziņģis (Latvia) and the Dallas Mavericks visit James Harden, Russell Westbrook and the Houston Rockets on Sunday, Nov. 24 at 10:30pm EET.
Week 9: Marc Gasol (Spain) and the 2019 NBA Champion Toronto Raptors host the Dallas Mavericks on Sunday, Dec. 22 at 10:30pm EET.
Week 20: The new-look LA Clippers featuring Kawhi Leonard and Paul George host their cross-town rivals the Los Angeles Lakers featuring LeBron James and Anthony Davis on Sunday, March 8 at 9:30pm EET.
About All Media Baltics
All Media Baltics is the largest media and broadcasting group in the Baltic region. Driven by innovation and opportunities in the media sector, Providence Equity Partners, a global premium asset management company, acquired Modern Times Group’s Media business (Free-TV), Subscription and Content distribution businesses (Pay-TV), digital and radio businesses in the Baltic region in October 2017. Now the company operates as All Media Baltics. AM Baltics’ brands are – TV channels: TV3, LNT, TV6, Kanāls 2, 3+, TV8, TVPlay Sports, TV1000 Premium; radio channels: Star FM, Radio Volna and Power Hit Radio; the largest AVOD video portals TVPlay; digital adverting platform SmartAD; news and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt, as well as the largest SVOD platform in the Baltics TVPlay Premium and the leading DTH platform in the Baltics TVPlay Home.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.