NBA All-Star 2015 takes record bite of Big Apple
NEW YORK – NBA All-Star 2015 added another chapter to New York City’s rich hoops history when the Big Apple hosted the league’s global celebration of the game for a record-tying fifth time. Below are highlights from the festivities.
- A record audience in New York tuned in to the NBA All-Star Game simulcast on TNT and TBS, as Turner recorded an 8.8 U.S. HH rating in New York, the highest in its history of televising the event.
- Turner Sports’ extensive coverage of NBA All-Star 2015 delivered the highest-rated and most-viewed sports programs of the week, with the NBA All-Star Game the top-rated, followed by State Farm® All-Star Saturday Night.
- Collectively, 27.5 million viewers tuned in to watch 2015 NBA All-Star events airing across Turner networks this weekend.
- The 2015 NBA All-Star Game set a record for the most combined points in All-Star Game history with 321 points. The West’s 163 points tied the record for most points by one team in an All-Star Game.
- A record 150 million combined videos were viewed during NBA All-Star through NBA, NBA TV and NBA on TNT accounts across Twitter, Facebook, YouTube, Snapchat, and Vine.
- NBA All-Star activities had a $200 million economic impact on the Big Apple according to NYC & Company estimates.
- As part of its seasonlong effort to engage one million youth across the five boroughs, NBA Cares hosted an unprecedented 100 basketball clinics – 20 per borough – on NBA FIT Friday.
- 166,000 people attended NBA All-Star events, including more than 1,800 credentialed media and a record 534 international journalists.
- Sales for All-Star merchandise at all retail outlets, including NBAStore.com, the NBA Store on Fifth Avenue and the store at NBA House in Skylight at Moynihan Station, were up double digits.