NBA All-Star 2016 delivers records to Toronto

TORONTO – NBA All-Star 2016, the first NBA All-Star held outside the United States, registered new records across social, digital and retail platforms.  This year’s game was the most viewed NBA All-Star Game in Canada since 1996.

Below are highlights from NBA All-Star 2016:

  • Turner Sports’ exclusive coverage of Sunday’s game delivered 7.6 million total viewers, up 6% over last year’s game in New York City.
    • Collectively, 27 million viewers tuned in to watch NBA All-Star events airing across Turner networks.
  • Most viewed NBA All-Star Game in 20 years in Canada with TSN and Sportsnet simulcasting Turner Sports’ exclusive coverage of the game in the U.S.  Overall, the game had 3.1 million unique viewers in Canada.
  • The NBA reached 760 million fans globally across digital and social platforms during NBA All Star.
    • A record 3.1 billion impressions and 453 million video views of NBA All-Star content (Feb. 12-15) were generated across social platforms.
    • 8 million video views for “Best Dunk of the 2016 #VerizonDunk…won by Zach LaVine,” making it the most viewed NBA video ever on Facebook.
    • 7 million tweets on Twitter included NBA All-Star and Turner Sports hashtag-triggered emojis.
  • A record 244 million video views garnered on and the NBA App, doubling last year’s totals.
  • Record sales for NBA All-Star week on, exceeding last year’s sales by 20%.
    • Sales for All-Star merchandise at all NBA retail outlets in Toronto, including the stores at NBA Centre Court and at Air Canada Centre, combined, were up double digits over last year’s sales.
  • The 2016 NBA All-Star Game set a record for the most combined points in All-Star Game history with 369 points. Both the West and East teams broke the record for most points by one team in an All-Star Game, with the West setting a new record of 196.
  • The first Jr. NBA Day in league history saw more than 2,500 kids from across the greater Toronto area play on 40 courts and baskets, while nearly 1,000 members of the NBA family and NBA All-Star guests packed 110,000 pounds of food donations to benefit more than 30,000 Canadians in need.