NBA and Twitter announce multi-year partnership extension

NEW YORK, NY – The National Basketball Association (NBA) and Twitter today announced a multi-year partnership extension that will bring additional content to Twitter Spaces, Twitter’s new live audio feature, throughout the NBA’s landmark 75th Anniversary Season and beyond.  The league will also continue to provide fans with the best moments on the platform, with additional live content, highlights, Twitter Moments, and live streams that are complementary to TNT’s game broadcasts.

The NBA’s 40 scheduled Twitter Spaces will include 75th Anniversary-themed versions planned around tentpole moments and marquee events such as Christmas Day, NBA All-Star and the NBA Finals.  The Spaces will feature NBA players, legends and other members of the NBA family discussing on-court storylines and reflecting on the league’s storied 75-year history.  The Spaces will also allow for sponsorship, giving brands new opportunities to connect and engage with fans through live NBA audio.

“We are excited to continue to partner with Twitter to connect the NBA Twitter community to our game and content as we celebrate our 75th Anniversary Season,” said Jennifer Chun, NBA Senior Vice President and Head of Content Partnerships.  “We look forward to building on our innovations with Twitter by bringing live, interactive audio content to Twitter Spaces and driving NBA fans on Twitter to engage with NBA live game telecasts and direct-to-consumer offerings.”

“As we continue to evolve our partnership with the NBA, we are thrilled to celebrate the #NBATwitter community by bringing expanded content to the timeline,” said Sarah Personette, Chief Customer Officer at Twitter.  “With the addition of NBA Twitter Spaces to go along with highlights and #NBATwitterLive, we’re able to deliver premium content to the NBA’s biggest fans, while giving brands more opportunities to align with one of the most exciting communities on Twitter.”

NBA Digital – the NBA’s joint venture with Turner Sports – will continue offering #NBATwitterLive, a complementary live streaming option for the second halves of select NBA on TNT games.  Bleacher Report’s Taylor Rooks and NBA veteran Channing Frye, alongside notable guests from the NBA family, return for the fourth consecutive season to host the single-player, isolated-camera feed.  Occurring during heavily anticipated NBA on TNT games and major tentpole events, including on-site for NBA All-Star, Conference Finals games and more, #NBATwitterLive will include more camera angles than ever before.  This season, fans in the United States will be prompted with a QR code during select TNT broadcasts that invites viewers to join the second-screen live stream on #NBATwitterLive.  #NBATwitterLive will also offer fans a live look-in to the accompanying TNT broadcast, which will give NBA fans on Twitter access to live game competition to drive awareness of the TNT broadcast.

The NBA and Twitter will continue to offer real-time highlights throughout the regular season, playoffs and Finals as well as localized content for international regions for brands to align with.  And for the first time ever highlight franchises will also be available from @NBABet and @NBAFantasy.

Since joining Twitter in 2009, the NBA has built one of the largest Twitter communities in the world, with more than 380 million followers globally across all league, team and player platforms.