MIW Estrategia y Deportes to launch nationwide NBA Basketball School program in Mexico

MEXICO CITY – The National Basketball Association (NBA) and MIW Estrategia y Deportes, an organization committed to the holistic development of young people across Latin America, today announced a multiyear collaboration for MIW Estrategia y Deportes to launch and operate an NBA Basketball School, a tuition-based basketball development program for youth ages 6-18, across Mexico.

NBA Basketball School Mexico will tip off on Monday, August 7 with a camp for up to 100 boys and girls at Centro Escolar Cedros in Mexico City, which will feature a variety of on-court skill development sessions and life skills programming.  The initiative will expand nationwide over the course of the collaboration and include camps, clinics and a year-round program that will teach the fundamentals and core values of the game to youth across the country under the guidance of an NBA Basketball School Technical Director and coaching staff.

“We’re excited to work with MIW Estrategia y Deportes as part of our commitment to creating more opportunities for youth across Mexico to learn and play the game,” said NBA Latin America Basketball Operations Senior Director Marc Pulles.  “The NBA Basketball School is a critical component of our overall basketball development efforts in the country and will provide a platform for young players who want to take their game to the next level.”

“We believe sports play an instrumental role in the development of youth and we’re thrilled to collaborate with the NBA to continue supporting the next generation,” said MIW Estrategia y Deportes Senior Managing Partner and NBA Basketball School Managing Director Guillermo Iglesias. “We’re committed to delivering incredible experiences to boys and girls across the country through our NBA Basketball School program in the coming years and can’t wait to tip-off.”

NBA Basketball School is a network of tuition-based basketball development programs, open to male and female players from outside the U.S. ages 6-18, that has been launched or announced in five countries throughout Latin America: Argentina, Brazil, the Dominican Republic, Mexico and Uruguay.

The NBA Basketball School curriculum, which is designed to develop players and provide parents, coaches, and organizations with a better understanding of the process of improvement, has been developed by the NBA’s International Basketball Operations department in consultation with current and former NBA coaches, players and player development specialists.

NBA Basketball School builds on the NBA’s existing youth and elite basketball development initiatives in Latin America, including the Jr. NBA, Basketball Without Borders, and NBA Academy, all of which aim to broaden the basketball ecosystem across the region.  Since 2017, 25 NBA Academy Latin America participants have committed to NCAA Division-1 schools in the U.S.

More information regarding the NBA Basketball School program can be found at mexico.nbabasketballschool.com.

Fans in Mexico can find more information about the NBA at NBA.com/Mexico, by downloading the NBA App, and on Facebook (@nbamexico), TikTok (@nbamex), Twitter (@nbamex), YouTube (NBA México) and Instagram (@nbamex).

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2022-23 season featured 120 international players from 41 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.