COLOMBIA – The National Basketball Association (NBA) and BetPlay, the market-leading multi-channel sports betting operator, today announced a multiyear partnership that makes BetPlay the Official Betting Partner of the NBA in Colombia.
Throughout the exclusive partnership, BetPlay and the NBA will provide unique gaming experiences, promotions, products and content for NBA fans in Colombia across BetPlay’s retail and online offerings. BetPlay will also be featured in Colombia across the NBA’s digital and social media platforms, including presenting localized content on the NBA’s Facebook pages and offering fans across the country the option to view BetPlay’s odds on NBA.com and the NBA App. Additionally, BetPlay will serve as the presenting partner of a localized version of NBA Pick‘Em: Bracket Challenge, one of the NBA’s free-to-play prediction games.
“We couldn’t be more excited to partner with BetPlay as we continue to engage our passionate fans in Colombia and enhance the ways in which they consume the NBA,” said Kuljeet Sindhar, Associate Vice President, International Fantasy & Gaming, NBA. “As the gaming landscape continues to grow, we look forward to working collaboratively with BetPlay to offer new opportunities for local fans to display their interest in their favorite players and teams.”
“The NBA has an incredibly enthusiastic fanbase here in Colombia and we are thrilled to partner with the top basketball league in the world,” said Germán Segura, CEO Corredor Empresarial, BetPlay. “As an official partner, we hope to build on the NBA’s ongoing commitment to generating excitement in the game of basketball in Latin America.”
BetPlay will use official NBA betting data, statistics and branding on its betting platform in Colombia. BetPlay and the NBA will also promote responsible wagering and collaborate on best-in-class practices to protect the integrity of NBA games. The partnership will build on BetPlay’s existing NBA offerings, including Highlight Games’ virtual 24/7 sports betting game “NBA Last 60” which allows fans in Colombia and around the world to experience the excitement of the league through highlights of past NBA games.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has also partnered with the International Basketball Federation (FIBA) on the Basketball Africa League (BAL), a new professional league featuring the top 12 club teams from across Africa. The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
BetPlay is a Corredor Empresarial brand with operations in Sports Betting, Casino Games and online Slots. BetPlay is currently the Colombian market-leader for its sports betting offering and transactional network that support the brand on a national level. Corredor Empresarial groups the primary betting business leaders in Colombia. The company was developed based on the experience of its members, which positions Corredor at the forefront of the gaming and betting sector across the country. For more information, please visit: https://www.betplay.com.co/