NEW YORK – The National Basketball Association (NBA) today announced its first betting data partnerships in the U.S. Beginning this NBA season, Sportradar and Genius Sports will have the non-exclusive rights to distribute official NBA betting data to licensed sports betting operators in the U.S.
As more states legalize sports betting, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have access to official NBA betting data through licensed gaming operators in their respective states. This will include official betting data for all NBA and WNBA games, including the preseason, regular season and playoffs.
Along with official NBA betting data, each company will also be authorized to distribute betting data products on a real-time basis to licensed sports betting operators and platform providers.
“We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the U.S. We have invested in this partnership as it is not only a tremendous opportunity for us, but ultimately for the fans of the NBA,” said Carsten Koerl, Chief Executive Officer of Sportradar. “With sports betting being so new to the United States, we will look to utilize our vast global experience in the space to implement innovative feeds and products to give fans and partners an amazing experience.”
“We are pleased that the NBA has chosen Genius Sports as an official data partner in the US. We look forward to using NBA data to provide licensed US sports books with our suite of market leading in-game basketball betting products and services,” said Mark Locke, Chief Executive Officer of Genius Sports. “We are world renowned for driving innovation in basketball sports betting and look forward to inspiring a more engaging betting experience for NBA fans.”
“Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data,” said NBA Commissioner Adam Silver. “As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the U.S.”
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
Sportradar is the leading global provider of sports data intelligence. The nexus between sports and entertainment, the company serves leagues, news media, consumer platforms and sports betting operators with deep insights and a suite of strategic solutions to help grow their businesses. Sportradar is the trusted partner of more than 1,000 companies in over 80 countries and serves as the official partner of the NBA, NFL, NHL and NASCAR as well as FIFA and UEFA. It is also the only provider entrusted to work with the US sports leagues in an official capacity to distribute sports data (NBA and NHL) and AV rights (MLB) around the world for betting purposes. The company monitors and delivers insights from more than 400,000 matches annually across 60 sports categories, having developed the industry’s most proficient software while setting new standards for speed and accuracy. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven ecosystem that is fair to partners, players and fans. For more information, visit www.sportradar.com.
About Genius Sports
Genius Sports is the global leader in sports data. Our unique technology empowers sports to collect, manage and commercialise their data, revolutionising the way they run their competitions and creating new revenues streams through our distribution networks across media and regulated sports betting sectors. Headquartered in London with over 16 locations worldwide, our position at the heart of the sports data ecosystem allows us to drive maximum value from sports data. Genius Sports captures millions of data points at sporting events in every corner of globe, transforming them into stat-driven content for sports fans and, through our sports betting technology arm, cutting-edge in-game sports wagering products for sports books and lotteries globally. Genius Sports is the trusted sports data, technology and integrity partner to hundreds of sporting bodies. This includes many of the world’s largest leagues and federations such as the NBA, NCAA, MLB, PGA TOUR and the PREMIER LEAGUE.