NBA and Blibli announce multiyear partnership extension in Indonesia

JAKARTA – The National Basketball Association (NBA) and Blibli, an Indonesian e-commerce company founded in 2011, today announced a multiyear partnership extension that will see Blibli continue as the official operator of  The NBA and Blibli’s relationship began in 2015 with the launch of the first official online NBA Store in Indonesia. powered by Blibli features the widest assortment of NBA merchandise available in Indonesia, including jerseys, apparel, headwear and collectibles from brands including Mitchell & Ness, NIKE and Panini, among others.  To date, powered by Blibli has shipped merchandise to 96 regions and 425 cities across Indonesia.

Additionally, Blibli has been an active supporter of the Jr. NBA program in Indonesia.  The Jr. NBA first launched in Indonesia in 2014 and has since reached more than 23 million boys and girls across the country.  The Jr. NBA Coaches Academy – the NBA’s train-the-trainers initiative that aims to further local development by establishing standards for how the sport should be coached – has reached more than 60,000 teachers from 46,000 schools across 25 cities and provinces nationwide.

“We are proud to continue our collaboration with the NBA and look forward to offering a wide range of NBA merchandise on powered by Blibli,” said Blibli Executive Vice President Commercial, Fransisca Krisantia Nugraha.  “This is aligned with our commitment to prioritize customer satisfaction, and we look forward to greater synergies between the NBA and Blibli to deliver even more experiences to NBA fans in Indonesia.”

“Over the past seven years, Blibli has played a vital role in helping us grow basketball and the NBA’s popularity in Indonesia,” said NBA Asia Head of Global Merchandising Lesley Rulloda.  “We are thrilled to extend our relationship with Blibli, one of the leading e-commerce companies in Indonesia, and we remain jointly committed to offering Indonesians access to authentic and exclusive NBA merchandise that allows them to celebrate and showcase their NBA fandom.”

To learn more about the Jr. NBA, the league’s global youth development program, visit and follow the Jr. NBA on Facebook and Instagram.  For all things NBA, visit, follow the NBA on Facebook, Instagram, TikTok, and Twitter, and “Friend” the NBA’s official account on LINE by adding @nba_global.

About Blibli
Blibli is a notable Indonesian e-commerce company founded in 2011, leading in omnichannel solutions supported by a comprehensive technology and business ecosystem including B2C, B2B, B2B2C, and B2G.  As an online mall, Blibli offers a variety of products divided into 20 categories, ranging from primary needs, electronics, and lifestyle essentials, supported by more than 100,000 business partners.  To ensure fast goods distribution throughout the country, Blibli has 15 warehouses and 30 hubs located in major cities in Indonesia.  Blibli continues to provide the best shopping experience through various innovations integrated in an omnichannel way with the vision of becoming the number one e-commerce company with the best customer satisfaction in Indonesia.  Blibli also accepts payments via international and domestic credit cards, along with 22 bank partners for installments.

Visit our page at or download the Blibli app.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.