NEW YORK – The NBA broke its all-time regular-season attendance record for the second consecutive season with 21,972,129 fans attending games during the 2015-16 regular season, eclipsing last year’s record of 21,926,548.  The league also set records for viewership, social media, digital engagement and retail.

Additionally, the NBA this season established regular-season attendance records for average attendance (17,864), sellouts (723) and average arena capacity (94 percent), surpassing the previous highs set last year.  This year marks the 12^th straight season that the league has been at 90 percent or more capacity.              

Highlights from the regular season include:

• NBA TV: NBA TV presented its two most-viewed games in history this season (Warriors vs. Spurs on April 10: 2,561,000 viewers; Warriors vs. Spurs on Jan. 25: 1,442,000 viewers), propelling the network to its most-viewed live game coverage ever, averaging 345,000 viewers – up 19 percent over last season.

• SOCIAL MEDIA: The NBA set records across social media (Facebook, Instagram, Snapchat, Twitter, Vine, YouTube) this season for impressions (30.1 billion, +25%) and video views (4.2 billion, +86%).  In February, the NBA became the first professional sports league to surpass one billion social media likes and followers globally across all league, team and player platforms.

• NBA LEAGUE PASS: The league’s package of live out-of-market games generated a record 26.7 million game views and more than 1.2 billion minutes viewed to date.  Setting a new high mark for digital subscriptions sold in a season, NBA LEAGUE PASS finished up 10 percent year over year.

• COM AND NBA APP: Spurred by record-breaking NBA App consumption, NBA Digital – which includes NBA.com and the NBA App – set all-time highs with 9.1 billion video views and 3.3 billion visits, up 160 percent and 27 percent respectively.  Mobile now accounts for 43 percent of all video views, a sharp increase from last season when mobile accounted for 10 percent of all video views.

• MERCHANDISE: Sales of Stephen Curry merchandise rose more than 250 percent over the past year, setting the NBAStore.com record for the best-selling player in a single season.  Overall, NBAStore.com merchandise sales were up 16 percent versus last year.

The 2016 NBA Playoffs tip off Saturday, April 18, with 16 teams competing for a trip to The Finals and the chance to win The Larry O’Brien Trophy.