NEW YORK – The NBA broke its all-time regular-season attendance record for the second consecutive season with 21,972,129 fans attending games during the 2015-16 regular season, eclipsing last year’s record of 21,926,548. The league also set records for viewership, social media, digital engagement and retail.
Additionally, the NBA this season established regular-season attendance records for average attendance (17,864), sellouts (723) and average arena capacity (94 percent), surpassing the previous highs set last year. This year marks the 12th straight season that the league has been at 90 percent or more capacity.
Highlights from the regular season include:
- NBA TV: NBA TV presented its two most-viewed games in history this season (Warriors vs. Spurs on April 10: 2,561,000 viewers; Warriors vs. Spurs on Jan. 25: 1,442,000 viewers), propelling the network to its most-viewed live game coverage ever, averaging 345,000 viewers – up 19 percent over last season.
- SOCIAL MEDIA: The NBA set records across social media (Facebook, Instagram, Snapchat, Twitter, Vine, YouTube) this season for impressions (30.1 billion, +25%) and video views (4.2 billion, +86%). In February, the NBA became the first professional sports league to surpass one billion social media likes and followers globally across all league, team and player platforms.
- NBA LEAGUE PASS: The league’s package of live out-of-market games generated a record 26.7 million game views and more than 1.2 billion minutes viewed to date. Setting a new high mark for digital subscriptions sold in a season, NBA LEAGUE PASS finished up 10 percent year over year.
- COM AND NBA APP: Spurred by record-breaking NBA App consumption, NBA Digital – which includes NBA.com and the NBA App – set all-time highs with 9.1 billion video views and 3.3 billion visits, up 160 percent and 27 percent respectively. Mobile now accounts for 43 percent of all video views, a sharp increase from last season when mobile accounted for 10 percent of all video views.
- MERCHANDISE: Sales of Stephen Curry merchandise rose more than 250 percent over the past year, setting the NBAStore.com record for the best-selling player in a single season. Overall, NBAStore.com merchandise sales were up 16 percent versus last year.
The 2016 NBA Playoffs tip off Saturday, April 18, with 16 teams competing for a trip to The Finals and the chance to win The Larry O’Brien Trophy.