NEW YORK – The National Basketball Association (NBA) is celebrating and sharing in the joy of the Chinese New Year Feb. 3-21 with millions of fans in China, the U.S and around the world.
A highlight of this year’s celebration is the launch today of a new star-studded NBA Chinese New Year television spot, “Dining Table,” featuring the Golden State Warriors’ Stephen Curry, the Houston Rockets’ James Harden and the Charlotte Hornets’ Jeremy Lin sharing a special Chinese New Year reunion meal with a Chinese family.
Additionally, the league’s Chinese New Year activation will include the Warriors, Rockets and Washington Wizards wearing special Chinese New Year uniforms paying tribute to Chinese culture; 51 live games broadcast and streamed by 10 broadcasters in Greater China, showcasing all 30 NBA teams for the first time; and the Chinese New Year Celebration Season of Giving initiative for underprivileged communities in China.
To celebrate the launch of the Chinese New Year, NBA champion and four-time NBA All-Star Shawn Marion traveled to Chengdu today to help spread the joy of the holiday by hosting a basketball clinic and distributing gifts to underprivileged students at the NBA Hope School.
“We are grateful to our Chinese fans for welcoming all 30 NBA teams into their homes as they celebrate the Chinese New Year with family and loved ones,” said NBA China CEO David Shoemaker. “This holiday is about joyful family reunions, and we are thankful that our teams and players are part of the excitement and festivities.”
“Dining Table,” a Star-Studded Chinese New Year Television Spot:
Curry, Harden and Lin will share a special Chinese New Year reunion meal with a Chinese family. The spot, “Dining Table,” will air from Jan. 18 to Feb. 22 across all of NBA China’s television and digital partners’ platforms, including NBA.com/China and mobile and social media assets. In the U.S., the spot will debut during the Feb. 3 contest between the Warriors and Wizards.
Chinese New Year Uniforms:
The Warriors, Rockets and Wizards will wear specially designed Chinese New Year uniforms. For the first time in NBA history, two opposing teams will wear Chinese character jerseys when the Wizards host the Warriors on Wednesday, Feb. 3 at 8 p.m. ET and when the Warriors host the Rockets on Tuesday, Feb. 9 at 10:30 p.m. ET.
Other NBA teams including the Chicago Bulls, Cleveland Cavaliers, L.A. Clippers, Miami Heat, Milwaukee Bucks, Philadelphia 76ers, Sacramento Kings, and the Toronto Raptors will celebrate the holiday and pay tribute to Chinese culture.
Chinese New Year Uniform photos are available for download here: https://nba.box.com/s/gxwfwqpn9if2iqzw406dvt2vuwhx9tqz
Chinese New Year to Feature All 30 NBA Teams:
For the first time, the celebration will showcase the games of all 30 NBA teams. Fans in mainland China will also be treated to a record-breaking number of nationally broadcast games as China Central Television (CCTV) will air 18 games and Tencent will stream 31 games during the campaign. In addition to CCTV and Tencent, fans will also be able to tune in to Guangdong TV, Beijing TV, BesTV, Videoland, Fox Sports, Elta, Taiwan Mobile, and NowTV to enjoy the games.
In the opener of a five-game showcase, LeBron James and the reigning Eastern Conference champion Cavaliers will visit Lin and the Hornets on Wednesday, Feb. 3 at 7 p.m. ET on Tencent.
Other highly anticipated matchups throughout the campaign period include:
- Curry and the defending champion Warriors facing Kevin Durant and the Oklahoma City Thunder on Saturday, Feb. 6 at 9 p.m. ET on CCTV and Tencent.
- In a rematch of the 2015 Western Conference Finals, Harden and the Rockets will square off against the Warriors on Tuesday, Feb. 9 at 10:30 p.m. ET on CCTV and Tencent.
- Kobe Bryant takes on James in Cleveland for the final time when the Los Angeles Lakers play the Cavaliers on Wednesday, Feb. 10 at 8 p.m. ET on CCTV and Tencent.
- The San Antonio Spurs visit the Clippers for the first time since last season’s exciting seven-game playoff series on Thursday, Feb. 18 at 10:30 p.m. ET on Tencent.
Chinese New Year Community Engagement:
Marion will continue to spread holiday cheer by visiting three other schools in Chengdu before traveling to Guangzhou. He will conduct basketball clinics, donate Spalding basketballs, and host a traditional Chinese New Year meal for underprivileged students.
Dongfeng Nissan, the Presenting Partner of the NBA Chinese New Year Celebration, will join Official Partners American Airlines and Mengniu and Promotional Partner Treasury Wine to engage fans through various marketing initiatives and social media promotions. Fans will be able to participate through the Chinese New Year Celebration’s microsite, NBA official WeChat and Sina Weibo accounts to win NBA prizes.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than 960 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.