NBA and Dapper Labs to launch first-ever NFT auction on NBA Top Shot, giving fans access to the ultimate All-Star experience
NEW YORK – The National Basketball Association (NBA) and Dapper Labs, the company behind NBA Top Shot and the creators of the Flow blockchain, today announced the launch of the NBA All-Star VIP Pass NFT Auction and Giveaway. Hosted on NBA Top Shot, the auction will include 30 unique NFTs, one-of-one digital collectibles representing every NBA team that grant each owner a VIP pass for the ultimate fan experience at the next five NBA All-Stars. One lucky NBA fan will win an additional All-Star VIP Pass NFT, representing the NBA, through a giveaway that tips off today.
Beginning today through Monday, February 21, NBA fans in the U.S. and Canada can enter the giveaway for free with an existing or new NBA Top Shot account. Starting with tonight’s Philadelphia 76ers vs. Milwaukee Bucks game (8:30 p.m. ET, TNT), fans will see an exclusive QR code during the broadcast, that when scanned, will grant an extra entry into the giveaway. Another exclusive QR code will appear on-screen during the 2022 NBA All-Star Game on Sunday, Feb. 20 at 8 p.m. ET on TNT that, when scanned, will provide fans five entries into the giveaway for a chance to win. Additionally, fans who make a purchase on Top Shot from today through 12:00 p.m. ET on February 21 will also earn five entries into the giveaway. The winner will be selected on Tuesday, March 8.
In addition to the unique, one-of-one NFTs, the owners of each NFT will receive one of the league’s most expansive experiential benefits package to date for each of the next five NBA All-Stars, starting with NBA All-Star 2023 in Salt Lake City which is scheduled to include:
- Inside access to All-Star planning via a virtual panel with NBA Events prior to arrival
- Personalized All-Star itinerary with VIP support
- An exclusive guest invitation to an NBA reception
- A behind-the-scenes tour of the host arena with an NBA executive
- Two lower-bowl tickets to the following events:
- NBA All-Star Game
- State Farm® All-Star Saturday Night, which includes the AT&T Slam Dunk Contest, the MTN DEW® 3-Point Contest, and the Taco Bell Skills Challenge
- Clorox Rising Stars
- Shootaround with an NBA Legend on the NBA All-Star court
- A VIP merchandise bag, including an NBA All-Star jersey
- A photo on the NBA All-Star Game court
The 30 auctions, which are available to enter for all Top Shot users, tip off on Wednesday, February 23 at 8 p.m. ET. One NFT auction will launch per day, with the rollout organized by NBA divisions. Each auction will remain live for fans to bid on for seven days.
For more information on the NBA All-Star VIP Pass NFT Auction and Giveaway, schedule, rules, how to enter, and No Purchase Necessary bonus entry opportunities, visit allstarnft.nbatopshot.com.
About Dapper Labs
Founded in 2018, Dapper Labs is the company behind NBA Top Shot and the Flow blockchain. Dapper Labs uses blockchain technology to bring new forms of digital engagement to fans around the world by bringing fans closer to the brands they love, giving people a real stake in the communities they contribute to, and creating new ways for consumers to become creators themselves. Dapper Labs’ studio partners include the NBA and NBPA, Warner Music Group, Ubisoft, and UFC. Notable investors in Dapper Labs include Andreessen Horowitz, Union Square Ventures, Venrock, Google Ventures, Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. For more information, please visit www.dapperlabs.com.
About NBA All-Star 2022
NBA All-Star 2022 in Cleveland, which will reach fans in 215 countries and territories in a record 60 languages, will bring together the most talented and passionate players in the game as the league celebrates its 75th Anniversary Season. The 71st NBA All-Star Game will take place on Sunday, Feb. 20 at Rocket Mortgage FieldHouse. TNT will televise the All-Star Game for the 20th consecutive year, marking Turner Sports’ 37th year of NBA All-Star coverage. Rocket Mortgage FieldHouse will also host Clorox Rising Stars on Friday, Feb. 18 and State Farm All-Star Saturday Night on Saturday, Feb. 19. The Ruffles NBA All-Star Celebrity Game on Feb. 18, the NBA All-Star Practice presented by AT&T and the NBA HBCU Classic presented by AT&T on Feb. 19, and the NBA G League Next Gem Game on Feb. 20 will take place at the Wolstein Center.