Digicel, NBA to bring extensive NBA coverage throughout Caribbean
KINGSTON, Jamaica – Digicel and the National Basketball Association (NBA) announced today a new multiyear partnership that will deliver live games and extensive NBA programming to more than 30 Caribbean territories and make Digicel the Official Wireless Partner of the NBA in the region.
Digicel SportsMax will broadcast up to 48 NBA regular-season games and as many as eight playoff games each season. The sports channel will also offer fans content-rich programming including the highlights show ‘NBA Action,’ NBA TV, the league’s 24-hour channel, and select classic games. The partnership will include NBA broadcasts in Spanish on the CDN SportsMax channel in the Dominican Republic.
By the 2015-16 NBA season, Digicel will launch NBA.com/Caribbean, the first official NBA online destination for Caribbean fans, which will offer extensive and localized NBA editorial and video content. NBA.com/Caribbean will be the league’s 19th international web destination. The NBA was the first U.S. sports league to offer international web destinations for fans when it launched a site for Japan in 1999.
“We are thrilled to be announcing this landmark deal with the NBA which is the perfect addition to our already top-class line-up of sports programming,” said Digicel SportsMax President and CEO Olly McIntosh. “For fans, this is a real treat with Digicel SportsMax bringing a true Caribbean feel to the programming and basketball fans closer to courtside than ever before.”
“We are excited to bring our passionate fans in the Caribbean more live games and content through this new strategic partnership with Digicel,” said NBA Senior Vice President, Latin America Philippe Moggio. “Digicel is one of the Caribbean’s leading operators, and its extensive reach will give our fans more ways than ever to experience the excitement of our game.”
The partnership will also strengthen the league’s commitment to grow the game of basketball in the Caribbean as Digicel will conduct grassroots basketball programs throughout the region led by NBA talent and coaching assets.
The territories included in the NBA partnership are Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Cuba, Curacao, Dominica, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Montserrat, St. Lucia, St. Kitts & Nevis, St. Martin, St. Maarten, St. Vincent & The Grenadines, Surinam, Trinidad & Tobago, and Turks and Caicos.
For full broadcast schedule, visit digicelsportsmax.com.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After 13 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network. Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team. Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes. Visit www.digicelgroup.com for more information.
Digicel-SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals. Founded in 2002, Digicel-SportsMax, formerly SportsMax, is the premier broadcaster and rights owner of international sports content to the Caribbean islands under the Digicel Group. Digicel-SportsMax offers an à la carte subscription sports package called MaxPak in 30 countries, which includes its own channels Digicel-SportsMax and Digicel-SportsMax2 as well as a Spanish language channel CDN-SportsMax – launched in 2013 in the Dominican Republic. The company also targets the Caribbean Diaspora through CEEN, the North American sister channel available in the USA Tri-state (on Cablevision Optimum) and in Canada (on Rogers & Bell Media). Along with the NBA, Digicel SportsMax is the regional rights holder of premium content such as Barclays Premier League, UEFA Champions League, The Women’s Tennis Association, The Ashes series between Australia and England cricket, IAAF Grand Prix Meets and more.