KINGSTON – The National Basketball Association (NBA) and Digicel, parent company of SportsMax, announced today a multiyear expansion of its partnership that will deliver more than 200 live NBA games each season, tipping off on Oct. 22 with the Los Angeles Lakers taking on the LA Clippers. Extensive NBA programming will be provided to more than 30 Caribbean territories, including the Dominican Republic through Digicel, SportsMax and the SportsMax app.
Digicel, the Official Broadcast and Wireless Partner of the NBA in the region, through its subsidiary SportsMax will air over 200 regular-season and playoff NBA games, the NBA Eastern and Western Conference Finals and The Finals in the Caribbean, including the Dominican Republic, while offering preferred access to all NBA games through NBA League Pass on its Digicel Play cable system and the SportsMax app with new bundle and standalone offerings.
“We are thrilled to extend this landmark deal with the NBA that allows Digicel, through SportsMax, to continue to be the Home of Sports in the Caribbean, delivering the NBA as part of the best line-up of sports programming to Caribbean basketball fans across cable-TV and streaming platforms,” said SportsMax President and CEO, Olly McIntosh.
“We are seeing an incredible appetite for NBA content from fans in the Caribbean, including the Dominican Republic, and we are thrilled to bring them more live games and content through this renewed partnership with Digicel,” said NBA Latin America Senior Vice President, Arnon de Mello. “We look forward to working with Digicel to continue to grow the game in the region.”
Digicel and SportsMax will also offer original NBA programming, including NBA Action, the league’s weekly show that offers the latest news, features, highlights and analysis from around the NBA, and NBA TV, the league’s 24-hour television network. Fans will have access to select NBA TV programming, offering in-depth NBA coverage, highlights and appearances by current NBA players, coaches and legends. SportsMax’s programming will include onsite coverage from marquee NBA events.
Territories covered by the partnership include Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Curacao, Dominica, Dominican Republic, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Montserrat, Saba, St. Barthelemy, St. Lucia, St. Kitts & Nevis, St. Martin, St. Maarten, St. Vincent & The Grenadines, Suriname, Trinidad & Tobago, and Turks and Caicos. For full broadcast schedule, visit https://www.sportsmax.tv.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 31 markets throughout the Caribbean, Central America and Asia Pacific. Digicel also runs a host of community-based initiatives across its markets, including Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes. Visit www.digicelgroup.com for more information.
Founded in 2002, SportsMax is the Caribbean’s most widely distributed and most watched sports channel, available in over 1.3 million households in over 25 Caribbean Countries. SportsMax includes its own channels SportsMax, SportsMax2 as well programming in the Dominican Republic. The company also targets the Caribbean Diaspora through CEEN, its North American sister channel available in the USA (Optimum & Verizon) and Canada (Rogers & Bell Media). Along with the NBA, SportsMax is the regional rights holder of premium content such as such as the Tokyo 2020 Olympic Games, Spanish La Liga & Copa America, the UEFA Champions League, WTA Tennis, and much more.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.