MUMBAI – The National Basketball Association (NBA) and FanCode – a multi-sport aggregator platform offering a wide spectrum of content, commerce and community engagement – today announced the league’s first partnership to livestream NBA games and programming to fans in India.
NBA fans who subscribe to FanCode will have live and on-demand access to select games throughout the 2019-20 NBA season, including regular-season games, the Playoffs and The Finals.
“By offering NBA games on FanCode, we will further connect with millions of fans in India who enjoy NBA daily fantasy by offering them features like fantasy research, game recaps, news, live scores and much more,” said NBA India Managing Director Rajesh Sethi. “As the demand for NBA programming and content continues to grow in India, we are committed to providing fans with new and personalized ways to connect with the NBA.”
“We’re thrilled to partner with the NBA, one of the world’s premier sports brands,” said Yannick Colaco, Co-Founder of FanCode. “Basketball fans will now have comprehensive coverage of the NBA on FanCode, including livestreams of all the biggest games, scores, features, news coverage and fantasy research.”
FanCode, owned by Sporta Technologies which also owns Dream11, the NBA’s official Fantasy Gaming Partner in India, has over 10 million app installs. Games streamed live on the platform will be the same that would be available for fantasy gaming on Dream11.
For more information, fans in India can follow the NBA on Facebook, Twitter and Instagram. For the latest news, updates, scores, stats, schedules, videos and more, download the official NBA App on iOS and Android. The live matches can be viewed on the FanCode App which can be downloaded on the App Store and Google Play Store.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in nearly 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
FanCode is a multi-sport aggregator platform for every sports fan, offering a wide spectrum of content, commerce and community engagement. Launched in March 2019, FanCode today offers a personalised, ad-free, curated sports experience across news, live match scores, research-based insights, fantasy sports statistics, expert fantasy tips, in-depth game analysis and access to engage with other sports fans, all on a single platform. The platform is a result of the evolving pattern of sports consumption in India.
Fan engagement with sports has extended significantly from being just information seekers to content creators, experience enthusiasts and much more. A fragmented market exists wherein a variety of content and commerce solutions are being offered by different sports platforms. FanCode aims to be the single aggregator platform that will connect the evolved sports audience with relevant sports products and services.
FanCode is the Official Digital broadcast partner for Mzansi Super League, T20 Vitality Blast, Jupiler Pro League, Eredivisie, European Cricket League, Super50 Cup, FIBA Basketball World Cup, FIVB Volleyball World Cup (Men and Women), International Champions Cup and Official Streaming Partner of the NBA. FanCode is also the Official Fantasy Research partners for seven IPL teams. FanCode, from the house of Sporta Technologies Pvt Ltd, has already amassed over 1 crore+ app installs on Google Play Store & the App Store.