NEW YORK – The National Basketball Association (NBA) and FanDuel today announced an expanded multiyear partnership making FanDuel an Authorized Gaming Operator of the NBA, in addition to continuing as the Official Daily Fantasy Partner of the NBA and the WNBA.
As part of the expanded partnership, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.
FanDuel will remain the NBA’s Official Daily Fantasy Partner, operating both the Official Daily Fantasy Game of the NBA and the WNBA. Additionally, FanDuel and the NBA will continue to innovate with NBA InPlay, the interactive, real-time mobile fantasy game that launched in 2016 where fans can play live during NBA action to win prizes.
Throughout the partnership FanDuel and the NBA will work together to create new and exciting game formats and collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience.
“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. “Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
“The NBA was the first sports league we partnered with, and has been an incredible partner ever since,” said Matt King, CEO, FanDuel Group. “We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
In 2014, the NBA became the first major professional sports league to partner with FanDuel and offered the first official daily fantasy basketball game of the NBA on NBA.com and FanDuel.com. In 2017, FanDuel became the Official Daily Fantasy Partner of the WNBA, FanDuel’s first partnership with a women’s professional sports league that also included the integration of WNBA content and video highlights.
FanDuel and the NBA will also collaborate on responsible gaming and best-in-class practices to protect the integrity of NBA games.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.