HOUSTON – NBA All-Star 2013 will have unprecedented global coverage, reaching fans live in 215 countries and territories in 47 languages on their televisions, computers, mobile devices, and tablets.
More than 312 international media members from 46 countries and territories – including Bulgaria, Kenya, Korea, Mongolia, Qatar and Switzerland – will converge in Houston to cover NBA All-Star.
The league has also added 11 new television partners for All-Star this year from countries such as China, Georgia, Germany, India, Russia and Tanzania.
The convergence of television, digital and social media will make this the most interactive All-Star ever for international fans. More than 386 million fans globally will follow the NBA on social media and for the first time the world feed broadcasts will feature real-time tweets from celebrities, NBA players and fans from all over the world at #NBAAllStar.
NBA LEAGUE PASS International will provide subscribers access to live streams of the BBVA Rising Stars Challenge, State Farm All-Star Saturday Night, and the 62nd NBA All-Star Game on computers, tablets and mobile devices.
NBA TV International will give viewers in 88 countries and territories unprecedented behind-the-scenes access at events during NBA All-Star 2013.
A new free All-Star app, The Ultimate Guide to All-Star, will provide fans globally with live scores, video, news, event information, predictive gaming, and the fan voting for the Kia NBA All-Star MVP award on computers, tablets and mobile devices.
In China, the NBA’s largest international market, NBA All-Star 2013 will be televised live nationally on CCTV5, regionally through a network of partners, and streamed live or on demand on Sina, Tencent and NBA.com/China. CCTV will also be capturing All-Star footage for a new weekly two-hour show titled NBA Prime Time that will debut on Feb. 21.
The league’s 53 million social media followers in China on Sina Weibo and Tencent Weibo – more than any other sports league – will interact in real-time and cast votes for the Sprite Slam Dunk champion and All-Star Game Most Valuable Player.
NBA All-Star 2013 will have unprecedented reach in emerging markets. For the first time, Sony SIX and CNN India will be onsite gathering footage and conducting interviews to give fans in India an all-access look. Al Jazeera Sports will provide live coverage throughout the Middle East; SABC will provide national free-to-air coverage in South Africa; and ESPN and Space will carry the action live in Brazil.
More than 80 media members from Europe will be onsite including six broadcast partners doing live commentary from Denmark, France, Greece, Poland, Romania, and Spain. NBA Entertainment and Prisa TV will produce a customized feed, presented by BBVA for fans in Spain.
More than 50 media members from Latin America will be onsite. Fans throughout the region will enjoy comprehensive live coverage on ESPN, Space, and Direct TV.
The All-Star Game world feed broadcast will also introduce fans to NBA Challenge – the NBA’s newest real-time predictive game. Fans will have the chance to answer a question about the game in real-time to score points and be featured on a public NBA Challenge Leaderboard.
The first-ever NBA Digital Village at NBA All-Star Jam Session will feature a sampling of international broadcaster commentary from the 2012 All-Star Game. Fans will be able to watch an edited version of the game featuring commentary in Turkish, Mandarin, French, Spanish, Japanese and Arabic.
The NBA has 15 international NBA.com sites offering customized in-language content in markets such as Italy, Turkey, the Philippines, Brazil, Africa, and India. The league has 13 international Facebook pages.
The following television and digital partners will have sweepstakes winners onsite for NBA All-Star 2013: beIN Sport (France), RCS (Italy), DirecTV (Pan-Latin America) & ESPN Africa (Sub-Saharan Africa).