NBA and Foot Locker Europe announce multiyear partnership expansion
LONDON – The National Basketball Association (NBA) and Foot Locker Europe today announced a multiyear partnership expansion that will see the NBA and Foot Locker Europe refurbish basketball courts and host youth basketball clinics and fan events across Europe. As part of the partnership and Foot Locker’s ongoing basketball community program “#RaiseTheGame,” the NBA and Foot Locker will refurbish and maintain two outdoor basketball courts in Paris and Rotterdam this summer.
Foot Locker will also serve as the presenting partner of NBA 3X, a 3-on-3 basketball tournament open to male and female players ages 16-18 scheduled to take place in Barcelona and London this summer. Dates, locations, and registration information for NBA 3X will be announced in the coming months.
Since launching the #RaiseTheGame campaign in September 2020, Foot Locker and the NBA have refurbished outdoor basketball courts in Barcelona (Poblenou), London (Clapham Common), Milan (Via Lazio) and Paris (Jemmapes) in an effort to empower local communities and bring people together through the game of basketball. As part of the partnership, the NBA has hosted clinics for local community groups at each venue and will continue to do so in the years to come.
“As part of our commitment to inspire and empower youth, basketball continues to be a key pillar for our brand for what it represents: community, inclusivity, hope and empowerment,” said Susie Kuhn, President of Foot Locker EMEA. “We’re therefore thrilled to be able to continue our long-standing partnership with the NBA, working alongside them to launch the next steps in our #RaiseTheGame program. Our aim is to help promote inclusivity and bring the youth community throughout Europe together socially, and so we look forward to the new court refurbishments in Paris and Rotterdam, as well as the tournaments taking place in Barcelona and London later this year.”
“Foot Locker Europe is a valued long-term partner for the NBA in the region, and we look forward to expanding our partnership that now marks 12 years of collaboration,” said Nick Cowell, NBA Europe and Middle East Senior Director, Global Partnerships. “Foot Locker shares our commitment to growing the game and using basketball to bring fans together around sports, fashion, and lifestyle.”
For more NBA information, fans can visit @NBA on Facebook and follow @NBA on Twitter and @NBAEurope on Instagram. Fans can also download the NBA App for news, updates, scores, stats, schedules, videos and more and find official NBA merchandise at NBAStore.eu.
About Foot Locker Europe
Foot Locker in Europe is part of Foot Locker, Inc., which leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, WSS, Footaction, and Sidestep. With approximately 3,000 retail stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand as well as websites and mobile apps, the Company’s purpose is to inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York. For additional information please visit https://www.footlocker-inc.com.
Additional information may be found at Footlocker.co.uk | Instagram: @footlockereu | YouTube: youtube.com/footlockereu | Facebook: https://www.facebook.com/FootLockerEU
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.