NEW YORK – The National Basketball Association (NBA) and Foot Locker today announced a new multiyear comprehensive marketing partnership that makes Foot Locker an official marketing partner of the league. As part of this partnership, Foot Locker will continue as the title partner of the Foot Locker Three-Point Contest, an event featuring the NBA’s best from long-range competing against one another. Foot Locker has been the title partner of this exciting competition since 2004.
Foot Locker will unveil “Kicks of All-Star,” a new fan engagement program that will live on a branded section of NBA.com to spotlight the different sneakers worn by NBA players throughout NBA All-Star. In addition, Foot Locker will debut its campaigns and will have significant presence on NBA Digital properties NBA TV and NBA.com. The partnership also helps bring the excitement of the NBA to youth through the NBA Hoop Troop program, by aligning with Kids Foot Locker to conduct a variety of retail activities and promotions.
“We have enjoyed working with the NBA on a myriad of programs for more than 20 years, and we are excited to elevate our partnership,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We look forward to working together to create new and innovative events and programs that provide us with the opportunity to further engage with our customers.”
“Foot Locker has been a staple of NBA All-Star for the past decade and we are thrilled to now broaden our partnership throughout the entire season,” said Emilio Collins, NBA Senior Vice President, Global Marketing Partnerships. “Basketball is endemic to Foot Locker’s brand and NBA fans recognize it as a premier destination to find the newest and best basketball gear.”
Foot Locker has featured several NBA players in broadcast campaigns including Carmelo Anthony, James Harden, Russell Westbrook, Chris Paul, Chris Bosh and Blake Griffin, among others. With its expanded partnership, the brand will now showcase many of the league’s marquee players on as well as off-the-court. Foot Locker will also continue to use NBA All-Star as a key pillar of its activation, continuing as title partner of the Foot Locker Three-Point Contest, and complementing it with pop-up retail locations, NBA player and legend appearances, and interactive basketball activities and promotions for fans.
This new agreement also extends to Canada, where Foot Locker will help further grow basketball and engage fans by participating in marquee NBA events throughout the season, as well as by conducting a variety of NBA-themed promotions in stores across the country. Through this partnership, Foot Locker will also support live NBA events in Canada including NBA Canada Series, which features NBA preseason games, and the NBA BIG Tour, an interactive fan event.
About Foot Locker
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.