NBA House presented by Budweiser returns to Brazil to celebrate basketball with interactive experience for fans in Sao Paulo

SAO PAULO  The National Basketball Association (NBA) and Budweiser today unveiled plans for “NBA House presented by Budweiser,” an interactive basketball experience that will showcase the excitement of the NBA Finals and celebrate the game of basketball at the parking lot of Sao Paulo’s Shopping Eldorado on game nights and weekends from May 30 to June 16.

NBA House presented by Budweiser, part of the league’s ongoing commitment to growing the game in Brazil, will transform the space into over three thousand square meters of non-stop basketball fun where more than 25,000 fans are expected to enjoy live NBA Finals viewing parties, photo opportunities with the Larry O’Brien Trophy, NBA virtual reality and gaming experiences, and a wide range of basketball skills challenges on a digital court specially designed for the space.

“NBA House presented by Budweiser was carefully designed to ensure that it will be a place where NBA fans can experience the excitement of the league first-hand,” said Head of NBA Brazil Rodrigo Vicentini.  “We are talking about fun beyond the game with a variety of interactive activities that mix basketball with fun, entertainment, passion and innovation during the day and exciting viewing parties on game nights.”

The 10-day event will include a series of interactive fan elements and customized activities for an authentic NBA experience for fans of all ages.  There will be a daily program of events, special appearances, and local performers to entertain fans throughout.  Fans will also have the chance to pick up the latest NBA merchandise.

Fans can register their interest in tickets and gain access to presale information, exclusive offers and more by visiting  Pre-sale begins April 3 with prices starting at R$20,00 for Fan Days on weekends and R$50,00 for viewing parties on Game Nights.

This will be the sixth edition of NBA House and the second one taking place in Brazil, with prior editions in Rio de Janeiro (2016) – won the Rio de Janeiro Chamber of Commerce’s Award for Best Hospitality House during the Rio Olympics in the popular vote category, New York City (2015), Brooklyn (2015), Madrid (2014) and London (2012).

For the past two NBA Finals, the NBA offered fans a game viewing party house at Sao Paulo’s Avenida Paulista.  More information can be found at,, and on Twitter @NBABrasil.

About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.