SÃO PAULO– The National Basketball Association (NBA) and Budweiser today announced the return of “NBA House presented by Budweiser,” an immersive basketball experience that will showcase the excitement of the NBA Finals 2022 and celebrate the league’s landmark 75th Anniversary Season with fans in Brazil at São Paulo’s Shopping Eldorado from Thursday, June 2 to Sunday, June 19.
NBA House, which will be held in-person for the first time since 2019, will honor the past, present and future of the league with 18 days of fan activities throughout the Finals, including viewing parties, live performances, gaming and basketball competitions offering the chance to win special prizes, interactive workshops, and meet-and-greets with celebrities and other special guests. Tickets are available now at www.NBAHouse.com.br.
For the first time, one lucky fan will win an exclusive NBA House experience that will include a party bus transport, NBA prize kit and hotel accommodations for them and five friends. NBA House will also introduce new offerings such as live streaming on YouTube (@NBABrasil) and a content studio where special guests will participate in Q&As focused on sports, fashion, art, culture and other topics. Additionally, fans will be able to purchase official NBA merchandise at the NBA Store on-site, including T-shirts, accessories, caps, basketballs and more.
“NBA House presented by Budweiser is the league’s marquee experience for fans and partners in Brazil, and we are thrilled to return to in-person programming at Shopping Eldorado during the NBA Finals 2022,” said Head of NBA Brazil Rodrigo Vicentini. “As we celebrate our 75th Anniversary Season, this year’s event will be particularly memorable.”
In addition to Budweiser, partners supporting the NBA House include Ruffles, Sadia and Subway. Additional details surrounding partner activations and programming will be announced at a later date.
NBA House Digital 2021 presented by Budweiser reached more than 200,000 fans from 26 states in Brazil with a variety of virtual activities. In 2019, more than 30,000 fans experienced the second edition of the award-winning NBA House in São Paulo, which featured appearances by current and former NBA players, professional athletes, influencers and celebrities. NBA House 2019 was named the best event of the year by Folha de São Paulo newspaper and won gold in the SABRE Awards, Stevie Awards, Titan Business Awards, Lusófonos da Criatividade Awards and Prêmio Jatobá. NBA House 2016 took place in Rio de Janeiro and won the Rio de Janeiro Chamber of Commerce’s Award for Best Hospitality House during the 2016 Summer Olympics.
Fans interested in attending NBA House can visit www.NBAHouse.com.br for access to ticketing information, exclusive offers and more. Pre-sale begins Tuesday, April 12 with prices starting at R$40,00 for daytime events and weekends, and R$99,00 for viewing parties on game nights.
Fans in Brazil can find more information about the NBA on Facebook (Facebook.com/NBABrasil), Instagram (@NBABrasil), Twitter (@NBABrasil), TikTok (@NBA_Brasil) and YouTube (@NBABrasil), and use the hashtag #NBAHOUSE throughout the event.